DJI vs Insta360:Which is more popular by branded search?
In August 2026, Insta360 had more branded searches than DJI among action camera brands worldwide. Insta360 was estimated to have 2.1M branded searches compared to DJI’s 120K, and held a 49.5% Share of Search versus DJI’s 2.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, DJI or Insta360?
Compare brands that offer cameras for recording action and adventure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Insta360, DJI. The figures are in the table below the chart.
View monthly share of search table
| Month | Insta360 | GoPro | DJI | SJCAM | AKASO |
|---|---|---|---|---|---|
| Oct 2025 | 50.7% | 45.6% | 2.3% | 0.79% | 0.56% |
| Nov 2025 | 50.5% | 46.2% | 2.2% | 0.65% | 0.47% |
| Dec 2025 | 50.2% | 46.4% | 2.2% | 0.66% | 0.59% |
| Jan 2026 | 46.1% | 49.8% | 2.6% | 0.9% | 0.63% |
| Feb 2026 | 50% | 46.2% | 2.4% | 0.81% | 0.58% |
| Mar 2026 | 50.6% | 45.6% | 2.4% | 0.8% | 0.58% |
| Apr 2026 | 46.4% | 49.9% | 2.4% | 0.73% | 0.53% |
| May 2026 | 50.4% | 45.8% | 2.4% | 0.81% | 0.58% |
| Jun 2026 | 50.5% | 45.8% | 2.4% | 0.81% | 0.49% |
| Jul 2026 | 53.8% | 42.2% | 2.6% | 0.89% | 0.53% |
| Aug 2026 | 49.5% | 46.4% | 2.8% | 0.82% | 0.5% |
| Sep 2026 | — | — | — | — | — |
How has the DJI and Insta360 comparison changed over the last 12 months?
3 findings
- Insta360 was ahead of DJI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DJI’s estimated Share of Search among action camera brands worldwide moved from 2.3% to 2.8%, and its estimated monthly branded searches moved from 83.5K to 120K.
- Across the 11 months ending August 2026, Insta360’s estimated Share of Search among action camera brands worldwide moved from 50.7% to 49.5%, and its estimated monthly branded searches moved from 1.8M to 2.1M.
How did search popularity change for action camera brands worldwide in August 2026?
2 changes
In August 2026, Insta360 lost estimated Share of Search among action camera brands worldwide, from 53.8% to 49.5%.
Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DJI’s and Insta360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.