Brandwave

DJI vs Freefly Systems:Which is more popular?

In September 2026, DJI had more branded searches than Freefly Systems among drone manufacturers worldwide. DJI had about 591,000 branded searches, while Freefly Systems had 18,100. DJI made up 69.7% of all drone manufacturer searches we track, and Freefly Systems accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about drone manufacturers, DJI appeared in all five answers and Freefly Systems in three. DJI was mentioned before Freefly Systems in every answer.

Among drone manufacturers worldwide in September 2026

Who do people search for more?

DJI, about 33 searches for every 1 for Freefly Systems

DJI 591K searchesFreefly Systems 18.1K searches

Who does AI mention more?

DJI, mentioned in every answer we collected

DJI in 5 of 5Freefly Systems in 3 of 5

Who does AI recommend more?

DJI, named ahead of Freefly Systems in every answer

DJI first in 4Freefly Systems never first

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Top drone manufacturers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DJI appeared in all five answers. Freefly Systems was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DJI was listed before Freefly Systems in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DJI1st
  2. Autel2nd
  3. Parrot3rd
  4. Freefly Systems4th
  5. Skydio5th
  6. Wingtra6th
  7. XAG7th
  8. Potensic8th
  9. HoverAir–
  10. senseFly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DJI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Autel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skydio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freefly Systems3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parrot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • XAG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wingtra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Potensic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HoverAir0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • senseFly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drone manufacturers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DJI or Freefly Systems more popular in search?

This chart shows how often people search Google for DJI and Freefly Systems by name. Each line represents a brand's share of searches for all ten drone manufacturers we track, month by month, from English-language searches worldwide.

DJI and Freefly Systems among drone manufacturers worldwide, by month

Share of searches by month for DJI, Freefly Systems. The figures are in the table below the chart.

View monthly share of searches table
MonthDJIAutelSkydioHoverAirPotensicFreefly SystemsParrotXAGWingtrasenseFly
Oct 202567.7%15.7%4.7%3.8%2.9%2.6%2.1%0.22%0.19%0.19%
Nov 202570.5%13.5%4%4%3%2.7%1.8%0.16%0.13%0.16%
Dec 202570%13.2%5.9%3.2%3.2%2.2%1.8%0.19%0.13%0.13%
Jan 202672%13.6%4.1%3.3%2.5%2.2%1.8%0.19%0.13%0.13%
Feb 202671.4%13.5%5%2.2%2.2%3.3%1.8%0.29%0.16%0.16%
Mar 202666.9%15.5%6.9%2.5%2.3%3.1%2.1%0.28%0.22%0.18%
Apr 202668.8%15.7%4.7%2.6%2.4%3.2%2.1%0.28%0.19%0.15%
May 202673%13.8%4.1%2.3%2.1%2.8%1.5%0.19%0.16%0.13%
Jun 202674.6%11.5%4.2%2.3%2.6%2.8%1.5%0.2%0.14%0.1%
Jul 202676.4%11.8%3.5%2.4%2.2%1.9%1.3%0.31%0.14%0.11%
Aug 202673.6%13.8%3.4%3.4%2.1%1.8%1.5%0.24%0.13%0.09%
Sep 202669.7%15.9%4.8%3.2%2.4%2.1%1.4%0.22%0.15%0.1%

How has the DJI and Freefly Systems comparison changed over the last 12 months?

3 findings
  • DJI was ahead of Freefly Systems in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DJI’s share of searches among drone manufacturers worldwide moved from 67.7% to 69.7%, and its estimated monthly branded searches moved from 583K to 591K.
  • Across the 12 months ending September 2026, Freefly Systems’ share of searches among drone manufacturers worldwide moved from 2.6% to 2.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for drone manufacturers worldwide in September 2026?

2 changes

  1. In September 2026, DJI lost share of searches among drone manufacturers worldwide, from 73.6% to 69.7%.

  2. Estimated monthly branded searches for Freefly Systems worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using DJI’s and Freefly Systems’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DJI

3 branded search terms

  • action camera dji
  • dji drone
  • dji drone manufacturer

Freefly Systems

1 branded search term

  • freefly systems

How the Brand Demand Index is measured

Other head-to-heads among drone manufacturers

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