Brandwave

DJI vs HoverAir:Which is more popular?

In September 2026, DJI had more branded searches than HoverAir among drone manufacturers worldwide. DJI had about 591,000 branded searches, while HoverAir had 27,100. DJI made up 69.7% of all drone manufacturer searches we track, and HoverAir accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about drone manufacturers, DJI appeared in all five answers and HoverAir in none.

Among drone manufacturers worldwide in September 2026

Who do people search for more?

DJI, about 22 searches for every 1 for HoverAir

DJI 591K searchesHoverAir 27.1K searches

Who does AI mention more?

DJI, mentioned in every answer we collected

DJI in 5 of 5HoverAir in 0 of 5

Who does AI recommend more?

DJI, the only one of the two named

DJI first in 4HoverAir never named

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Top drone manufacturers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DJI appeared in all five answers. HoverAir did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DJI1st
  2. Autel2nd
  3. Parrot3rd
  4. Freefly Systems4th
  5. Skydio5th
  6. Wingtra6th
  7. XAG7th
  8. Potensic8th
  9. HoverAir–
  10. senseFly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DJI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Autel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skydio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freefly Systems3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parrot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • XAG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wingtra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Potensic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HoverAir0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • senseFly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drone manufacturers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DJI or HoverAir more popular in search?

This chart shows how often people search Google for DJI and HoverAir by name. Each line represents a brand's share of searches for all ten drone manufacturers we track, month by month, from English-language searches worldwide.

DJI and HoverAir among drone manufacturers worldwide, by month

Share of searches by month for DJI, HoverAir. The figures are in the table below the chart.

View monthly share of searches table
MonthDJIAutelSkydioHoverAirPotensicFreefly SystemsParrotXAGWingtrasenseFly
Oct 202567.7%15.7%4.7%3.8%2.9%2.6%2.1%0.22%0.19%0.19%
Nov 202570.5%13.5%4%4%3%2.7%1.8%0.16%0.13%0.16%
Dec 202570%13.2%5.9%3.2%3.2%2.2%1.8%0.19%0.13%0.13%
Jan 202672%13.6%4.1%3.3%2.5%2.2%1.8%0.19%0.13%0.13%
Feb 202671.4%13.5%5%2.2%2.2%3.3%1.8%0.29%0.16%0.16%
Mar 202666.9%15.5%6.9%2.5%2.3%3.1%2.1%0.28%0.22%0.18%
Apr 202668.8%15.7%4.7%2.6%2.4%3.2%2.1%0.28%0.19%0.15%
May 202673%13.8%4.1%2.3%2.1%2.8%1.5%0.19%0.16%0.13%
Jun 202674.6%11.5%4.2%2.3%2.6%2.8%1.5%0.2%0.14%0.1%
Jul 202676.4%11.8%3.5%2.4%2.2%1.9%1.3%0.31%0.14%0.11%
Aug 202673.6%13.8%3.4%3.4%2.1%1.8%1.5%0.24%0.13%0.09%
Sep 202669.7%15.9%4.8%3.2%2.4%2.1%1.4%0.22%0.15%0.1%

How has the DJI and HoverAir comparison changed over the last 12 months?

3 findings
  • DJI was ahead of HoverAir in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DJI’s share of searches among drone manufacturers worldwide moved from 67.7% to 69.7%, and its estimated monthly branded searches moved from 583K to 591K.
  • Across the 12 months ending September 2026, HoverAir’s share of searches among drone manufacturers worldwide moved from 3.8% to 3.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for drone manufacturers worldwide in September 2026?

3 changes
  1. In September 2026, Skydio overtook HoverAir to rank 3rd among drone manufacturers worldwide, with 4.8% of the searches.

  2. In September 2026, DJI lost share of searches among drone manufacturers worldwide, from 73.6% to 69.7%.

  3. Estimated monthly branded searches for HoverAir worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using DJI’s and HoverAir’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DJI

3 branded search terms

  • action camera dji
  • dji drone
  • dji drone manufacturer

HoverAir

1 branded search term

  • hoverair

How the Brand Demand Index is measured

Other head-to-heads among drone manufacturers

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