Insta360 vs Nikon:Which is searched more?
In September 2026, Nikon had more branded searches than Insta360 among camera brands worldwide. Nikon was estimated to have 836K branded searches compared to Insta360’s 720, and held a 13.3% Share of Search versus Insta360’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Insta360 or Nikon?
Compare the camera brands photographers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nikon, Insta360. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Fujifilm | Nikon | Panasonic | Canon | GoPro | Insta360 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 18.7% | 15.1% | 14.7% | 1.6% | 0.02% | 0.02% |
| Nov 2025 | 54.1% | 17.1% | 14.6% | 12.8% | 1.4% | 0.02% | 0.01% |
| Dec 2025 | 52.3% | 20.1% | 14.1% | 12.1% | 1.3% | 0.01% | 0.01% |
| Jan 2026 | 52.8% | 19.4% | 13.6% | 12.5% | 1.7% | 0.01% | 0.01% |
| Feb 2026 | 50.6% | 15.5% | 14.4% | 17.8% | 1.6% | 0.02% | 0.02% |
| Mar 2026 | 50.6% | 18.2% | 15.3% | 14.3% | 1.6% | 0.02% | 0.02% |
| Apr 2026 | 49.1% | 17.7% | 15% | 16.9% | 1.2% | 0.01% | 0.01% |
| May 2026 | 49.2% | 17.7% | 14.9% | 16.9% | 1.3% | 0.01% | 0.01% |
| Jun 2026 | 52.5% | 16.6% | 14.3% | 15.2% | 1.4% | 0.02% | 0.02% |
| Jul 2026 | 55.1% | 17.3% | 12.8% | 13.6% | 1.2% | 0.01% | 0.01% |
| Aug 2026 | 54.7% | 17% | 13.9% | 13% | 1.4% | 0.02% | 0.01% |
| Sep 2026 | 54.3% | 17.9% | 13.3% | 13.1% | 1.4% | 0.01% | 0.01% |
How has the Insta360 and Nikon comparison changed over the last 12 months?
3 findings
- Nikon was ahead of Insta360 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Insta360’s estimated Share of Search among camera brands worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Nikon’s estimated Share of Search among camera brands worldwide moved from 15.1% to 13.3%, and its estimated monthly branded searches moved from 847K to 836K.
How did search popularity change for camera brands worldwide in September 2026?
2 changes
In September 2026, Nikon lost estimated Share of Search among camera brands worldwide, from 13.9% to 13.3%.
Estimated monthly branded searches for Insta360 worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Other head-to-heads among camera brands
How each brand is measured
Brandwave collects information about searches that people make online using Insta360’s and Nikon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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