How popular isNikon in search?
In August 2026, there were an estimated 450K branded searches for Nikon worldwide which held steady over the last 11 months. Nikon holds 10.1% estimated Share of Search among camera brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which camera brands compete with Nikon?
Share of Search by month for Sony, Fujifilm, Nikon, Canon. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Fujifilm | Nikon | Canon | Panasonic |
|---|---|---|---|---|---|
| Oct 2025 | 56.1% | 20.6% | 11.3% | 7.9% | 4.1% |
| Nov 2025 | 61.4% | 18.5% | 10.1% | 7% | 3% |
| Dec 2025 | 59.4% | 21.7% | 9.8% | 6.7% | 2.4% |
| Jan 2026 | 58.6% | 21.4% | 9.6% | 8% | 2.4% |
| Feb 2026 | 59.6% | 17.9% | 12% | 8.2% | 2.4% |
| Mar 2026 | 57.3% | 21% | 11.5% | 7.9% | 2.3% |
| Apr 2026 | 57.7% | 21.2% | 11.6% | 7.6% | 1.9% |
| May 2026 | 57.8% | 21.2% | 11.6% | 7.5% | 1.9% |
| Jun 2026 | 61.4% | 18.4% | 10.1% | 8.1% | 2% |
| Jul 2026 | 63.1% | 18.9% | 8.5% | 7.8% | 1.7% |
| Aug 2026 | 61.7% | 18.5% | 10.1% | 8% | 1.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.7% | 2.7M | 0% | -1.4 points | |
| 2, held 2nd | 18.5% | 823K | 0% | -0.4 points | |
| 3, held 3rd | 10.1% | 450K | +22.3% | +1.7 points | |
| 4, held 4th | 8% | 356K | +4.9% | +0.2 points | |
| 5, held 5th | 1.7% | 74K | 0% | 0 points |
1.
Sony61.7%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -1.4 points.
2.
Fujifilm18.5%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
Nikon10.1%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +1.7 points.
4.
Canon8%
Held 4th. 356K estimated branded searches, +4.9% vs prior month. Share +0.2 points.
1.7%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Nikon and its closest rivals
How has branded search demand for Nikon changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nikon worldwide held steady at 450K.
- Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera brands worldwide decreased from 11.3% to 10.1%.
- Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera brands worldwide peaked at 12% in February 2026 and was lowest at 8.5% in July 2026.
How did search popularity change for camera brands worldwide in August 2026?
4 changes
In August 2026, Nikon gained estimated Share of Search among camera brands worldwide, from 8.5% to 10.1%.
In August 2026, Sony lost estimated Share of Search among camera brands worldwide, from 63.1% to 61.7%.
Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.
Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.
Where does Nikon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Golf rangefinders | 2nd of 6 | 7.6% | Show ranking |
| Binocular brands | 2nd of 5 | 8.9% | Show ranking |
| Camera brands | 3rd of 5 | 10.1% | Shown above |
| Camera lenses | 2nd of 6 | 12.3% | Show ranking |
| Microscope brands | 1st of 5 | 44% | Show ranking |
| Rangefinders | 1st of 6 | 77% | Show ranking |
How is Nikon measured?
Brandwave collects information about searches that people make online using Nikon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nikon
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Is Nikon your brand?
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