Brandwave

Film camera brands:Which are searched most?

In September 2026, Fujifilm was the most searched among film camera brands worldwide, with an estimated 1.1M branded searches and 38.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fujifilm38.6%
  2. Nikon28.7%
  3. Kodak16.2%
  4. Olympus12.7%
  5. Canon3.1%
  6. Leica Geosystems0.62%

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Share of SearchLeaderboard

Compare the film camera brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among film camera brands worldwide, by month

Share of Search by month for Fujifilm, Nikon, Kodak, Olympus, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthFujifilmNikonKodakOlympusCanonLeica Geosystems
Oct 202537.6%30.4%17.1%10.8%3.2%0.8%
Nov 202536.4%31%19.1%10%3%0.6%
Dec 202541.2%29%17.6%9.1%2.7%0.45%
Jan 202640.2%28.1%18.2%9.5%3.5%0.57%
Feb 202634%31.6%18.4%11.7%3.5%0.71%
Mar 202636.4%30.5%16.6%12.8%3.1%0.63%
Apr 202636.4%31%16.6%12.8%2.6%0.63%
May 202637.5%31.5%17%10.8%2.6%0.65%
Jun 202634.5%29.7%18.1%14.1%2.8%0.7%
Jul 202638%28.1%17.3%13.4%2.7%0.54%
Aug 202637.9%31%16.8%10.6%3.2%0.52%
Sep 202638.6%28.7%16.2%12.7%3.1%0.62%

This month’s ranking, September 2026

  1. 1.Fujifilm

    38.6%

    Held 1st. 1.1M estimated branded searches, +4.1% vs prior month. Share +0.7 points.

  2. 2.Nikon

    28.7%

    Held 2nd. 836K estimated branded searches, -5.1% vs prior month. Share -2.2 points.

  3. 3.Kodak

    16.2%

    Held 3rd. 472K estimated branded searches, -1% vs prior month. Share -0.5 points.

  4. 4.Olympus

    12.7%

    Held 4th. 368K estimated branded searches, +22.3% vs prior month. Share +2.1 points.

  5. 5.Canon

    3.1%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Leica Geosystems

    0.62%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among film camera brands worldwide?

In September 2026, Fujifilm was the most searched among film camera brands worldwide, with an estimated 1.1M branded searches and 38.6% estimated Share of Search within this set. Nikon is in 2nd place, 9.9 percentage points behind at 28.7% Share of Search.

Global film camera brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fujifilm37.6% → 38.6%41.2%Dec 202534%Feb 20261st
Nikon30.4% → 28.7%31.6%Feb 202628.1%Jul 20262nd
Kodak17.1% → 16.2%19.1%Nov 202516.2%Sep 20263rd
Olympus10.8% → 12.7%14.1%Jun 20269.1%Dec 20254th
Canon3.2% → 3.1%3.5%Feb 20262.6%Apr 20265th
Leica Geosystems0.8% → 0.62%0.8%Oct 20250.45%Dec 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Fujifilm’s estimated Share of Search among film camera brands worldwide increased from 37.6% to 38.6%.
  • Across the 12 months ending September 2026, Nikon’s estimated Share of Search among film camera brands worldwide decreased from 30.4% to 28.7%.
  • Across the 12 months ending September 2026, Kodak’s estimated Share of Search among film camera brands worldwide decreased from 17.1% to 16.2%.
  • Across the 12 months ending September 2026, Olympus’ estimated Share of Search among film camera brands worldwide increased from 10.8% to 12.7%.
  • Across the 12 months ending September 2026, Fujifilm’s estimated Share of Search among film camera brands worldwide peaked at 41.2% in December 2025 and was lowest at 34% in February 2026.
  • Across the 12 months ending September 2026, Nikon’s estimated Share of Search among film camera brands worldwide peaked at 31.6% in February 2026 and was lowest at 28.1% in July 2026.
  • Across the 12 months ending September 2026, Kodak’s estimated Share of Search among film camera brands worldwide peaked at 19.1% in November 2025 and was lowest at 16.2% in September 2026.
  • Across the 12 months ending September 2026, Olympus’ estimated Share of Search among film camera brands worldwide peaked at 14.1% in June 2026 and was lowest at 9.1% in December 2025.
  • Across the 12 months ending September 2026, Canon and Leica Geosystems held steady: their estimated Share of Search among film camera brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for film camera brands worldwide in September 2026?

  1. In September 2026, Olympus gained estimated Share of Search among film camera brands worldwide, from 10.6% to 12.7%.

  2. In September 2026, Fujifilm gained estimated Share of Search among film camera brands worldwide, from 37.9% to 38.6%.

  3. In September 2026, Nikon lost estimated Share of Search among film camera brands worldwide, from 31% to 28.7%.

  4. In September 2026, Kodak lost estimated Share of Search among film camera brands worldwide, from 16.8% to 16.2%.

  5. Estimated monthly branded searches for Leica Geosystems worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

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