Brandwave

How popular isNikon in search?

In September 2026, there were an estimated 836K branded searches for Nikon worldwide which held steady over the last 12 months. Nikon holds 26.3% estimated Share of Search among film camera brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fujifilm35.4%
  2. Nikon26.3%
  3. Kodak14.9%
  4. Olympus11.6%
  5. Canon11.2%
  6. Leica Geosystems0.57%
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Which film camera brands compete with Nikon?

Nikon against film camera brands worldwide, by month

Share of Search by month for Fujifilm, Nikon, Kodak, Olympus, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthFujifilmNikonKodakOlympusCanonLeica Geosystems
Oct 202534.8%28.1%15.8%10%10.5%0.74%
Nov 202533.9%28.9%17.8%9.3%9.6%0.56%
Dec 202538.6%27.2%16.5%8.5%8.8%0.42%
Jan 202637.1%25.9%16.8%8.8%10.9%0.53%
Feb 202631.4%29.1%17%10.8%11.1%0.65%
Mar 202633.8%28.4%15.4%11.9%9.9%0.58%
Apr 202633.8%28.8%15.4%11.9%9.5%0.58%
May 202634.8%29.2%15.8%10%9.7%0.6%
Jun 202631.8%27.4%16.7%13%10.4%0.64%
Jul 202634.7%25.6%15.8%12.2%11.2%0.49%
Aug 202634.7%28.3%15.4%9.7%11.5%0.48%
Sep 202635.4%26.3%14.9%11.6%11.2%0.57%

  1. 1.Fujifilm

    35.4%

    Held 1st. 1.1M estimated branded searches, +4.1% vs prior month. Share +0.7 points.

  2. 2.Nikon

    26.3%

    Held 2nd. 836K estimated branded searches, -5.1% vs prior month. Share -2 points.

  3. 3.Kodak

    14.9%

    Held 3rd. 472K estimated branded searches, -1% vs prior month. Share -0.5 points.

  4. 4.Olympus

    11.6%

    Moved from 5th to 4th. 368K estimated branded searches, +22.3% vs prior month. Share +1.9 points.

  5. 5.Canon

    11.2%

    Moved from 4th to 5th. 356K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Leica Geosystems

    0.57%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare search popularity between Nikon and its closest rivals

Every comparison with Nikon

How has branded search demand for Nikon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nikon worldwide held steady, from 847K to 836K.
  • Across the 12 months ending September 2026, Nikon’s estimated Share of Search among film camera brands worldwide decreased from 28.1% to 26.3%.
  • Across the 12 months ending September 2026, Nikon’s estimated Share of Search among film camera brands worldwide peaked at 29.2% in May 2026 and was lowest at 25.6% in July 2026.

How did search popularity change for film camera brands worldwide in September 2026?

  1. In September 2026, Olympus overtook Canon to rank 4th among film camera brands worldwide, with 11.6% estimated Share of Search.

  2. In September 2026, Fujifilm gained estimated Share of Search among film camera brands worldwide, from 34.7% to 35.4%.

  3. In September 2026, Nikon lost estimated Share of Search among film camera brands worldwide, from 28.3% to 26.3%.

  4. Kodak’s estimated Share of Search among film camera brands worldwide has lost ground for 3 months in a row, from 16.7% to 14.9% in September 2026.

  5. Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.

  6. Estimated monthly branded searches for Leica Geosystems worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

Where does Nikon compete?

Nikon is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camera brands6th of 77.5%Show ranking
Binocular brands2nd of 515.2%Show ranking
Golf rangefinders2nd of 615.7%Show ranking
Camera lenses2nd of 615.9%Show ranking
Camera lens brands2nd of 515.9%Show ranking
Telephoto lens brands2nd of 316.2%Show ranking
Wide angle lens brands2nd of 316.2%Show ranking
Film camera brands2nd of 626.3%Shown above
Rangefinders1st of 651.7%Show ranking
Microscope brands1st of 556.6%Show ranking
Confocal microscope brands1st of 456.9%Show ranking
Fluorescence microscope brands1st of 456.9%Show ranking
Inverted microscope brands1st of 368.4%Show ranking
Stereo microscope brands1st of 369%Show ranking
Total station brands1st of 479.4%Show ranking

How is Nikon measured?

Brandwave collects information about searches that people make online using Nikon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • nikon
  • nikon camera
  • nikon coolpix
  • nikon z6iii

Do you work for Nikon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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