Brandwave

Total station brands:Which are searched most?

In September 2026, Nikon was the most searched among total station brands worldwide, with an estimated 836K branded searches and 79.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nikon79.4%
  2. Trimble15.7%
  3. Topcon3.1%
  4. Leica Geosystems1.7%

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Share of SearchLeaderboard

Compare the total station brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among total station brands worldwide, by month

Share of Search by month for Nikon, Trimble, Topcon. The figures are in the table below the chart.

View monthly share of search table
MonthNikonTrimbleTopconLeica Geosystems
Oct 202576.2%18.1%3.6%2%
Nov 202580.7%14.2%3.5%1.6%
Dec 202584%11.8%2.9%1.3%
Jan 202679.9%14.8%3.6%1.6%
Feb 202678.4%16%3.9%1.8%
Mar 202677.2%17.6%3.6%1.6%
Apr 202679.9%14.8%3.6%1.6%
May 202679.7%14.9%3.7%1.6%
Jun 202677.6%16.5%4.1%1.8%
Jul 202680.9%14.1%3.5%1.5%
Aug 202682.8%12.7%3.1%1.4%
Sep 202679.4%15.7%3.1%1.7%

This month’s ranking, September 2026

  1. 1.Nikon

    79.4%

    Held 1st. 836K estimated branded searches, -5.1% vs prior month. Share -3.4 points.

  2. 2.Trimble

    15.7%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3 points.

  3. 3.Topcon

    3.1%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Leica Geosystems

    1.7%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among total station brands worldwide?

In September 2026, Nikon was the most searched among total station brands worldwide, with an estimated 836K branded searches and 79.4% estimated Share of Search within this set. Trimble is in 2nd place, 63.8 percentage points behind at 15.7% Share of Search.

Global total station brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nikon76.2% → 79.4%84%Dec 202576.2%Oct 20251st
Trimble18.1% → 15.7%18.1%Oct 202511.8%Dec 20252nd
Topcon3.6% → 3.1%4.1%Jun 20262.9%Dec 20253rd
Leica Geosystems2% → 1.7%2%Oct 20251.3%Dec 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Nikon’s estimated Share of Search among total station brands worldwide increased from 76.2% to 79.4%.
  • Across the 12 months ending September 2026, Trimble’s estimated Share of Search among total station brands worldwide decreased from 18.1% to 15.7%.
  • Across the 12 months ending September 2026, Topcon’s estimated Share of Search among total station brands worldwide decreased from 3.6% to 3.1%.
  • Across the 12 months ending September 2026, Nikon’s estimated Share of Search among total station brands worldwide peaked at 84% in December 2025 and was lowest at 76.2% in October 2025.
  • Across the 12 months ending September 2026, Trimble’s estimated Share of Search among total station brands worldwide peaked at 18.1% in October 2025 and was lowest at 11.8% in December 2025.
  • Across the 12 months ending September 2026, Topcon’s estimated Share of Search among total station brands worldwide peaked at 4.1% in June 2026 and was lowest at 2.9% in December 2025.
  • Across the 12 months ending September 2026, Leica Geosystems held steady: its estimated Share of Search among total station brands worldwide moved less than 0.5 percentage points.

How did search popularity change for total station brands worldwide in September 2026?

  1. In September 2026, Trimble gained estimated Share of Search among total station brands worldwide, from 12.7% to 15.7%.

  2. In September 2026, Nikon lost estimated Share of Search among total station brands worldwide, from 82.8% to 79.4%.

  3. Estimated monthly branded searches for Leica Geosystems worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Topcon worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

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