How popular isNikon in search?
In September 2026, there were an estimated 836K branded searches for Nikon worldwide which held steady over the last 12 months. Nikon holds 79.4% estimated Share of Search among total station brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nikon79.4%
Trimble15.7%Topcon3.1%
Leica Geosystems1.7%
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Which total station brands compete with Nikon?
Share of Search by month for Nikon, Trimble, Topcon. The figures are in the table below the chart.
View monthly share of search table
| Month | Nikon | Trimble | Topcon | Leica Geosystems |
|---|---|---|---|---|
| Oct 2025 | 76.2% | 18.1% | 3.6% | 2% |
| Nov 2025 | 80.7% | 14.2% | 3.5% | 1.6% |
| Dec 2025 | 84% | 11.8% | 2.9% | 1.3% |
| Jan 2026 | 79.9% | 14.8% | 3.6% | 1.6% |
| Feb 2026 | 78.4% | 16% | 3.9% | 1.8% |
| Mar 2026 | 77.2% | 17.6% | 3.6% | 1.6% |
| Apr 2026 | 79.9% | 14.8% | 3.6% | 1.6% |
| May 2026 | 79.7% | 14.9% | 3.7% | 1.6% |
| Jun 2026 | 77.6% | 16.5% | 4.1% | 1.8% |
| Jul 2026 | 80.9% | 14.1% | 3.5% | 1.5% |
| Aug 2026 | 82.8% | 12.7% | 3.1% | 1.4% |
| Sep 2026 | 79.4% | 15.7% | 3.1% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.4% | 836K | -5.1% | -3.4 points | |
| 2, held 2nd | 15.7% | 165K | +22.2% | +3 points | |
| 3, held 3rd | 3.1% | 33.1K | 0% | 0 points | |
| 4, held 4th | 1.7% | 18.1K | +22.3% | +0.3 points |
1.
Nikon79.4%
Held 1st. 836K estimated branded searches, -5.1% vs prior month. Share -3.4 points.
2.
Trimble15.7%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3 points.
3.
3.1%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.7%
Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
Compare search popularity between Nikon and its closest rivals
Every comparison with Nikon
25 comparisons
- Nikon vs Swarovski
- Fujifilm vs Nikon
- Nikon vs Sony
- Nikon vs Panasonic
- Garmin vs Nikon
- Nikon vs Sig Sauer
- Kodak vs Nikon
- Nikon vs Olympus
- Nikon vs Zeiss
- Nikon vs Trimble
- Nikon vs Vortex
- Bushnell vs Nikon
- Canon vs Nikon
- Nikon vs Tamron
- Nikon vs Sigma
- Nikon vs Topcon
- Blue Tees vs Nikon
- Leica Geosystems vs Nikon
- AmScope vs Nikon
- Hawke vs Nikon
- Leupold vs Nikon
- Nikon vs Tokina
- Nikon vs Precision Pro
- GoPro vs Nikon
- Insta360 vs Nikon
How has branded search demand for Nikon changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nikon worldwide held steady, from 847K to 836K.
- Across the 12 months ending September 2026, Nikon’s estimated Share of Search among total station brands worldwide increased from 76.2% to 79.4%.
- Across the 12 months ending September 2026, Nikon’s estimated Share of Search among total station brands worldwide peaked at 84% in December 2025 and was lowest at 76.2% in October 2025.
How did search popularity change for total station brands worldwide in September 2026?
4 changes
In September 2026, Trimble gained estimated Share of Search among total station brands worldwide, from 12.7% to 15.7%.
In September 2026, Nikon lost estimated Share of Search among total station brands worldwide, from 82.8% to 79.4%.
Estimated monthly branded searches for Leica Geosystems worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Topcon worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Where does Nikon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Camera brands | 3rd of 7 | 13.3% | Show ranking |
| Binocular brands | 2nd of 5 | 15.2% | Show ranking |
| Camera lenses | 2nd of 6 | 18.7% | Show ranking |
| Camera lens brands | 2nd of 5 | 18.8% | Show ranking |
| Telephoto lens brands | 2nd of 3 | 19.3% | Show ranking |
| Wide angle lens brands | 2nd of 3 | 19.3% | Show ranking |
| Golf rangefinders | 2nd of 6 | 16.8% | Show ranking |
| Film camera brands | 2nd of 6 | 28.7% | Show ranking |
| Rangefinders | 1st of 6 | 47.3% | Show ranking |
| Microscope brands | 1st of 5 | 56.6% | Show ranking |
| Confocal microscope brands | 1st of 4 | 56.9% | Show ranking |
| Fluorescence microscope brands | 1st of 4 | 56.9% | Show ranking |
| Inverted microscope brands | 1st of 3 | 68.4% | Show ranking |
| Stereo microscope brands | 1st of 3 | 69% | Show ranking |
| Total station brands | 1st of 4 | 79.4% | Shown above |
How is Nikon measured?
Brandwave collects information about searches that people make online using Nikon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- nikon
- nikon camera
- nikon coolpix
- nikon z6iii
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Is Nikon your brand?
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