Brandwave

How popular isNikon in search?

In August 2026, there were an estimated 450K branded searches for Nikon worldwide which held steady over the last 11 months. Nikon holds 7.6% estimated Share of Search among golf rangefinders worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin91.2%
  2. Nikon7.6%
  3. Bushnell1%
  4. Blue Tees0.11%
  5. Precision Pro0.05%
  6. Leupold—
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Which golf rangefinders compete with Nikon?

Nikon against golf rangefinders worldwide, by month

Share of Search by month for Garmin, Nikon. The figures are in the table below the chart.

View monthly share of search table
MonthGarminNikonBushnellBlue TeesPrecision ProLeupold
Oct 202587.5%10.8%1.5%0.11%0.07%—
Nov 202589.5%8.8%1.5%0.13%0.07%—
Dec 202589.2%9.2%1.5%0.11%0.06%—
Jan 202689.5%9.2%1.2%0.09%0.05%—
Feb 202687.6%11%1.2%0.11%0.05%—
Mar 202689.3%9.2%1.2%0.11%0.06%—
Apr 202689.3%9.2%1.2%0.14%0.06%—
May 202689.7%8.9%1.2%0.16%0.06%—
Jun 202690.9%7.6%1.3%0.21%0.06%—
Jul 202690.8%7.7%1.3%0.17%0.06%—
Aug 202691.2%7.6%1%0.11%0.05%—
Sep 2026——————

  1. 1.Garmin

    91.2%

    Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +0.3 points.

  2. 2.Nikon

    7.6%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share 0 points.

  3. 3.Bushnell

    1%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Blue Tees

    0.11%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  5. 5.Precision Pro

    0.05%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Leupold

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Nikon and its closest rivals

How has branded search demand for Nikon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nikon worldwide held steady at 450K.
  • Across the 11 months ending August 2026, Nikon’s estimated Share of Search among golf rangefinders worldwide decreased from 10.8% to 7.6%.
  • Across the 11 months ending August 2026, Nikon’s estimated Share of Search among golf rangefinders worldwide peaked at 11% in February 2026 and was lowest at 7.6% in June 2026.

How did search popularity change for golf rangefinders worldwide in August 2026?

  1. Estimated monthly branded searches for Blue Tees worldwide rose 50% over 11 measured months, from 4.4K to 6.6K in August 2026.

  2. Estimated monthly branded searches for Garmin worldwide rose 47.5% over 11 measured months, from 3.6M to 5.4M in August 2026.

Where does Nikon compete?

Nikon is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Golf rangefinders2nd of 67.6%Shown above
Binocular brands2nd of 58.9%Show ranking
Camera brands3rd of 510.1%Show ranking
Camera lenses2nd of 612.3%Show ranking
Microscope brands1st of 544%Show ranking
Rangefinders1st of 677%Show ranking

How is Nikon measured?

Brandwave collects information about searches that people make online using Nikon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nikon

Do you work for Nikon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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