How popular isNikon in search?
In September 2026, there were an estimated 836K branded searches for Nikon worldwide which held steady over the last 12 months. Nikon holds 18.8% estimated Share of Search among camera lens brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which camera lens brands compete with Nikon?
Share of Search by month for Sony, Nikon, Canon. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Nikon | Canon | Tamron | Sigma |
|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 21.9% | 2.3% | 2.3% | 1.3% |
| Nov 2025 | 75.1% | 20.2% | 2% | 1.6% | 1.1% |
| Dec 2025 | 75.2% | 20.3% | 1.9% | 1.6% | 1% |
| Jan 2026 | 75.5% | 19.4% | 2.4% | 1.6% | 1.1% |
| Feb 2026 | 73.4% | 20.9% | 2.3% | 2.3% | 1% |
| Mar 2026 | 72.6% | 22% | 2.3% | 1.9% | 1.2% |
| Apr 2026 | 72.7% | 22.3% | 1.9% | 1.9% | 1.2% |
| May 2026 | 73.1% | 22.1% | 1.9% | 1.9% | 1% |
| Jun 2026 | 74.7% | 20.3% | 1.9% | 1.9% | 1.1% |
| Jul 2026 | 77.4% | 17.9% | 1.7% | 2.1% | 0.94% |
| Aug 2026 | 76% | 19.2% | 2% | 1.9% | 0.88% |
| Sep 2026 | 76.6% | 18.8% | 2% | 1.7% | 0.91% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.6% | 3.4M | -1.9% | +0.6 points | |
| 2, held 2nd | 18.8% | 836K | -5.1% | -0.5 points | |
| 3, held 3rd | 2% | 90.5K | 0% | +0.1 points | |
| 4, held 4th | 1.7% | 75.3K | -15.2% | -0.2 points | |
| 5, held 5th | 0.91% | 40.5K | 0% | 0 points |
1.
Sony76.6%
Held 1st. 3.4M estimated branded searches, -1.9% vs prior month. Share +0.6 points.
2.
Nikon18.8%
Held 2nd. 836K estimated branded searches, -5.1% vs prior month. Share -0.5 points.
3.
Canon2%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Tamron1.7%
Held 4th. 75.3K estimated branded searches, -15.2% vs prior month. Share -0.2 points.
5.
Sigma
0.91%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Nikon and its closest rivals
Every comparison with Nikon
25 comparisons
- Nikon vs Swarovski
- Fujifilm vs Nikon
- Nikon vs Sony
- Nikon vs Panasonic
- Garmin vs Nikon
- Nikon vs Sig Sauer
- Kodak vs Nikon
- Nikon vs Olympus
- Nikon vs Zeiss
- Nikon vs Trimble
- Nikon vs Vortex
- Bushnell vs Nikon
- Canon vs Nikon
- Nikon vs Tamron
- Nikon vs Sigma
- Nikon vs Topcon
- Blue Tees vs Nikon
- Leica Geosystems vs Nikon
- AmScope vs Nikon
- Hawke vs Nikon
- Leupold vs Nikon
- Nikon vs Tokina
- Nikon vs Precision Pro
- GoPro vs Nikon
- Insta360 vs Nikon
How has branded search demand for Nikon changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nikon worldwide held steady, from 847K to 836K.
- Across the 12 months ending September 2026, Nikon’s estimated Share of Search among camera lens brands worldwide decreased from 21.9% to 18.8%.
- Across the 12 months ending September 2026, Nikon’s estimated Share of Search among camera lens brands worldwide peaked at 22.3% in April 2026 and was lowest at 17.9% in July 2026.
How did search popularity change for camera lens brands worldwide in September 2026?
3 changes
In September 2026, Sony gained estimated Share of Search among camera lens brands worldwide, from 76% to 76.6%.
Estimated monthly branded searches for Sigma worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Estimated monthly branded searches for Tamron worldwide fell 15.2% over 12 measured months, from 88.8K to 75.3K in September 2026.
Where does Nikon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Camera brands | 3rd of 7 | 13.3% | Show ranking |
| Binocular brands | 2nd of 5 | 15.2% | Show ranking |
| Camera lenses | 2nd of 6 | 18.7% | Show ranking |
| Camera lens brands | 2nd of 5 | 18.8% | Shown above |
| Telephoto lens brands | 2nd of 3 | 19.3% | Show ranking |
| Wide angle lens brands | 2nd of 3 | 19.3% | Show ranking |
| Golf rangefinders | 2nd of 6 | 16.8% | Show ranking |
| Film camera brands | 2nd of 6 | 28.7% | Show ranking |
| Rangefinders | 1st of 6 | 47.3% | Show ranking |
| Microscope brands | 1st of 5 | 56.6% | Show ranking |
| Confocal microscope brands | 1st of 4 | 56.9% | Show ranking |
| Fluorescence microscope brands | 1st of 4 | 56.9% | Show ranking |
| Inverted microscope brands | 1st of 3 | 68.4% | Show ranking |
| Stereo microscope brands | 1st of 3 | 69% | Show ranking |
| Total station brands | 1st of 4 | 79.4% | Show ranking |
How is Nikon measured?
Brandwave collects information about searches that people make online using Nikon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- nikon
- nikon camera
- nikon coolpix
- nikon z6iii
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Is Nikon your brand?
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