Brandwave

How popular isCanon in search?

In August 2026, there were an estimated 356K branded searches for Canon worldwide which is up 12.9% over the last 11 months. Canon holds 8% estimated Share of Search among camera brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sony61.7%
  2. Fujifilm18.5%
  3. Nikon10.1%
  4. Canon8%
  5. Panasonic1.7%
Canon website (opens in a new tab)

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Which camera brands compete with Canon?

Canon against camera brands worldwide, by month

Share of Search by month for Sony, Fujifilm, Nikon, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthSonyFujifilmNikonCanonPanasonic
Oct 202556.1%20.6%11.3%7.9%4.1%
Nov 202561.4%18.5%10.1%7%3%
Dec 202559.4%21.7%9.8%6.7%2.4%
Jan 202658.6%21.4%9.6%8%2.4%
Feb 202659.6%17.9%12%8.2%2.4%
Mar 202657.3%21%11.5%7.9%2.3%
Apr 202657.7%21.2%11.6%7.6%1.9%
May 202657.8%21.2%11.6%7.5%1.9%
Jun 202661.4%18.4%10.1%8.1%2%
Jul 202663.1%18.9%8.5%7.8%1.7%
Aug 202661.7%18.5%10.1%8%1.7%
Sep 2026—————

  1. 1.Sony

    61.7%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Fujifilm

    18.5%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Nikon

    10.1%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  4. 4.Canon

    8%

    Held 4th. 356K estimated branded searches, +4.9% vs prior month. Share +0.2 points.

  5. 5.Panasonic

    1.7%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Canon and its closest rivals

How has branded search demand for Canon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Canon worldwide rose from 315K to 356K.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among camera brands worldwide peaked at 8.2% in February 2026 and was lowest at 6.7% in December 2025.

How did search popularity change for camera brands worldwide in August 2026?

  1. In August 2026, Nikon gained estimated Share of Search among camera brands worldwide, from 8.5% to 10.1%.

  2. In August 2026, Sony lost estimated Share of Search among camera brands worldwide, from 63.1% to 61.7%.

  3. Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.

  4. Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.

Where does Canon compete?

Canon is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Binocular brands3rd of 57.1%Show ranking
Camera brands4th of 58%Shown above
Camera lenses3rd of 69.7%Show ranking
Instant camera brands4th of 613.2%Show ranking
Printer ink brands3rd of 613.6%Show ranking
Photo printer brands3rd of 614.3%Show ranking
Home printer brands2nd of 517.2%Show ranking

How is Canon measured?

Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • canon pixma
  • canon printer
  • global canon
  • printer canon

Do you work for Canon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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