Brandwave

Canon vs Citizen:Which is searched more?

In August 2026, Canon had more branded searches than Citizen among photo printer brands worldwide. Canon was estimated to have 356K branded searches compared to Citizen’s 2.9K, and held a 14.3% Share of Search versus Citizen’s 0.12%. These are worldwide searches for English-language branded terms.

Share of Search among photo printer brands worldwide in August 2026Which is more popular in search, Canon or Citizen?
Canon14.3%356K searches
vs
Citizen0.12%2.9K searches

Follow Canon vs Citizen and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Canon or Citizen?

Compare the photo printer brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Canon and Citizen among photo printer brands worldwide, by month

Share of Search by month for Canon, Citizen. The figures are in the table below the chart.

View monthly share of search table
MonthCanonCitizen
Oct 202516%0.15%
Nov 202515.8%0.18%
Dec 202516.1%0.12%
Jan 202617.1%0.16%
Feb 202616.4%0.15%
Mar 202616.2%0.15%
Apr 202615.7%0.13%
May 202615.8%0.24%
Jun 202615.8%0.13%
Jul 202617.8%0.13%
Aug 202614.3%0.12%
Sep 2026——

How has the Canon and Citizen comparison changed over the last 12 months?

  • Canon was ahead of Citizen in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among photo printer brands worldwide moved from 16% to 14.3%, and its estimated monthly branded searches moved from 315K to 356K.
  • Across the 11 months ending August 2026, Citizen’s estimated Share of Search among photo printer brands worldwide moved from 0.15% to 0.12%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for photo printer brands worldwide in August 2026?

  1. In August 2026, DNP overtook Canon to rank 2nd among photo printer brands worldwide, at 27%.

  2. In August 2026, Canon lost estimated Share of Search among photo printer brands worldwide, from 17.8% to 14.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Canon’s and Citizen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canon

4 branded search terms

  • canon pixma
  • canon printer
  • global canon
  • printer canon

Citizen

1 branded search term

  • citizen nz

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.