Brandwave

How popular isCanon?

In September 2026, people searched for Canon by name about 363,000 times worldwide, a 13% increase from the previous year. These searches made up 1% of all global calculator brand searches, placing Canon sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about calculator brands, Canon appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Canon is the sixth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. NumWorksShare of searches 55.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Texas InstrumentsShare of searches 37.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. CitizenShare of searches 1.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. HPShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. CanonShare of searches 1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top calculator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canon was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Canon is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Casio1st
  2. Texas Instruments2nd
  3. Sharp3rd
  4. HP4th
  5. Canon5th
  6. NumWorks6th
  7. Citizen7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Casio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Texas Instruments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sharp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NumWorks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citizen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about calculator brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which calculator brands compete with Canon?

Canon against calculator brands worldwide, by month

Share of searches by month for NumWorks, Texas Instruments, Canon. The figures are in the table below the chart.

View monthly share of searches table
MonthNumWorksTexas InstrumentsCitizenHPSharpCanonCasio
Oct 202545.7%45.7%2.2%2.8%1.5%1%1%
Nov 202555.2%36.9%2.2%2.2%1.5%1.2%0.81%
Dec 202550.9%41.6%2%2.5%1.4%0.91%0.74%
Jan 202655%36.7%1.8%2.7%1.8%1.2%0.8%
Feb 202645.4%45.4%2.2%2.7%1.8%1.2%1.2%
Mar 202655.4%37%1.8%2.2%1.5%0.99%0.99%
Apr 202645.5%45.5%2.2%2.7%1.5%1.2%1.2%
May 202646.2%46.2%1.9%2.3%1.5%1%0.83%
Jun 202636.1%53.8%3.2%2.6%1.8%1.4%0.96%
Jul 202614.3%70.8%5.2%4.3%1.9%2.3%1.3%
Aug 202620.1%66.8%4%3.3%2.2%1.8%1.8%
Sep 202655.7%37.3%1.8%1.8%1.5%1%0.82%

  1. 1.NumWorks

    55.7%

    Moved from 2nd to 1st. 368K estimated branded searches, +397.3% vs prior month. Share +35.7 points.

  2. 2.Texas Instruments

    37.3%

    Moved from 1st to 2nd. 246K estimated branded searches, 0% vs prior month. Share -29.5 points.

  3. 3.Citizen

    1.8%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  4. 4.HP

    1.8%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Sharp

    1.5%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share -0.7 points.

  6. 6.Canon

    1%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -0.8 points.

  7. 7.Casio

    0.82%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1 points.

Compare popularity between Canon and its closest rivals

Every comparison with Canon

37 comparisons

How has branded search demand for Canon changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Canon worldwide rose from 321K to 363K.
  • Across the 12 months ending September 2026, Canon’s share of searches among calculator brands worldwide peaked at 2.3% in July 2026 and was lowest at 0.91% in December 2025.

How did search popularity change for calculator brands worldwide in September 2026?

6 changes

  1. In September 2026, NumWorks overtook Texas Instruments to become the leader among calculator brands worldwide, with 55.7% of the searches.

  2. In September 2026, Texas Instruments lost share of searches among calculator brands worldwide, from 66.8% to 37.3%.

  3. In September 2026, Citizen lost share of searches among calculator brands worldwide, from 4% to 1.8%.

  4. In September 2026, HP lost share of searches among calculator brands worldwide, from 3.3% to 1.8%.

  5. In September 2026, Casio lost share of searches among calculator brands worldwide, from 1.8% to 0.82%.

  6. In September 2026, Canon lost share of searches among calculator brands worldwide, from 1.8% to 1%.

How are Canon’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • canon calculator
  • canon pixma
  • canon printer
  • global canon
  • printer canon

Do you work for Canon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Canon compete?

Canon is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camera brands6th of 81.4%Show ranking
Binocular brands6th of 71.6%Show ranking
Camera lens brands4th of 71.7%Show ranking
Wide angle lens brands3rd of 52%Show ranking
Telephoto lens brands3rd of 42.1%Show ranking
Instant camera brands5th of 62.4%Show ranking
Film camera brands5th of 63.1%Show ranking
Printer ink brands5th of 64.9%Show ranking
Home printer brands2nd of 520.2%Show ranking
Printer brands5th of 65.3%Show ranking
Printer toner brands4th of 77.8%Show ranking
Laser printer brands4th of 58.3%Show ranking
Ink cartridges brands3rd of 48.6%Show ranking
Photo printer brands3rd of 710.5%Show ranking
Plotter printer brands2nd of 311.6%Show ranking
Calculator brands6th of 71%Shown above
Mini printer brands2nd of 414.4%Show ranking
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