How popular isCitizen?
In September 2026, people searched for Citizen by name about 562,000 times worldwide, a 21.6% increase from the previous year. These searches made up 1.8% of all global calculator brand searches, placing Citizen third out of seven brands. When we asked both ChatGPT and Google AI Overviews about calculator brands, Citizen appeared in one of the five answers and was the seventh most recommended of the seven.
Citizen is the third most searched of 7 competitors and the seventh most recommended in AI answers.
NumWorksShare of searches 55.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Texas InstrumentsShare of searches 37.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
CitizenShare of searches 1.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
HPShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
SharpShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top calculator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Citizen was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Citizen is the seventh most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Casio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Texas Instruments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sharp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Canon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- NumWorks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Citizen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about calculator brands
5 answers
Asked ChatGPT
“Which calculator brand should I buy?”
Asked ChatGPT
“What are the best calculator brands?”
Asked ChatGPT
“What's the best calculator brand for school and office work?”
Searched Google, AI Overview
“calculator brands”
Searched Google, AI Overview
“calculator for office”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which calculator brands compete with Citizen?
Share of searches by month for NumWorks, Texas Instruments, Citizen. The figures are in the table below the chart.
View monthly share of searches table
| Month | NumWorks | Texas Instruments | Citizen | HP | Sharp | Canon | Casio |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 45.7% | 2.2% | 2.8% | 1.5% | 1% | 1% |
| Nov 2025 | 55.2% | 36.9% | 2.2% | 2.2% | 1.5% | 1.2% | 0.81% |
| Dec 2025 | 50.9% | 41.6% | 2% | 2.5% | 1.4% | 0.91% | 0.74% |
| Jan 2026 | 55% | 36.7% | 1.8% | 2.7% | 1.8% | 1.2% | 0.8% |
| Feb 2026 | 45.4% | 45.4% | 2.2% | 2.7% | 1.8% | 1.2% | 1.2% |
| Mar 2026 | 55.4% | 37% | 1.8% | 2.2% | 1.5% | 0.99% | 0.99% |
| Apr 2026 | 45.5% | 45.5% | 2.2% | 2.7% | 1.5% | 1.2% | 1.2% |
| May 2026 | 46.2% | 46.2% | 1.9% | 2.3% | 1.5% | 1% | 0.83% |
| Jun 2026 | 36.1% | 53.8% | 3.2% | 2.6% | 1.8% | 1.4% | 0.96% |
| Jul 2026 | 14.3% | 70.8% | 5.2% | 4.3% | 1.9% | 2.3% | 1.3% |
| Aug 2026 | 20.1% | 66.8% | 4% | 3.3% | 2.2% | 1.8% | 1.8% |
| Sep 2026 | 55.7% | 37.3% | 1.8% | 1.8% | 1.5% | 1% | 0.82% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 55.7% | 368K | +397.3% | +35.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 37.3% | 246K | 0% | -29.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 1.8% | 12.1K | -18.2% | -2.2 points | |
| 4, held 4th | 1.8% | 12.1K | 0% | -1.5 points | |
| 5, held 5th | 1.5% | 9.9K | +22.2% | -0.7 points | |
| 6, held 6th | 1% | 6.6K | 0% | -0.8 points | |
| 7, held 7th | 0.82% | 5.4K | -18.2% | -1 points |
1.
NumWorks55.7%
Moved from 2nd to 1st. 368K estimated branded searches, +397.3% vs prior month. Share +35.7 points.
37.3%
Moved from 1st to 2nd. 246K estimated branded searches, 0% vs prior month. Share -29.5 points.
3.
Citizen1.8%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
4.
HP1.8%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -1.5 points.
5.
Sharp1.5%
Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share -0.7 points.
6.
Canon1%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -0.8 points.
7.
Casio0.82%
Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1 points.
Compare popularity between Citizen and its closest rivals
Every comparison with Citizen
19 comparisons
- Audemars Piguet vs Citizen
- Cartier vs Citizen
- Citizen vs Patek Philippe
- Casio vs Citizen
- Citizen vs Fossil
- Citizen vs Omega
- Citizen vs Rolex
- Citizen vs Seiko
- Citizen vs TAG Heuer
- Citizen vs Tissot
- Citizen vs NumWorks
- Citizen vs Texas Instruments
- Citizen vs Sharp
- Canon vs Citizen
- Citizen vs DNP
- Citizen vs Epson
- Citizen vs Fujifilm
- Citizen vs HiTi
- Citizen vs HP
How has branded search demand for Citizen changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Citizen worldwide rose from 462K to 562K.
- Across the 12 months ending September 2026, Citizen’s share of searches among calculator brands worldwide peaked at 5.2% in July 2026 and was lowest at 1.8% in January 2026.
- Across the 12 months ending September 2026, Citizen rose from 4th to 3rd among calculator brands worldwide.
How did search popularity change for calculator brands worldwide in September 2026?
6 changes
In September 2026, NumWorks overtook Texas Instruments to become the leader among calculator brands worldwide, with 55.7% of the searches.
In September 2026, Texas Instruments lost share of searches among calculator brands worldwide, from 66.8% to 37.3%.
In September 2026, Citizen lost share of searches among calculator brands worldwide, from 4% to 1.8%.
In September 2026, HP lost share of searches among calculator brands worldwide, from 3.3% to 1.8%.
In September 2026, Casio lost share of searches among calculator brands worldwide, from 1.8% to 0.82%.
In September 2026, Canon lost share of searches among calculator brands worldwide, from 1.8% to 1%.
How are Citizen’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Citizen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- citizen calculator
- citizen photo printer
- citizen watch
Do you work for Citizen? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Citizen compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Watch brands | 8th of 8 | 3.6% | Show ranking |
| Luxury watch brands | 8th of 8 | 4% | Show ranking |
| Photo printer brands | 7th of 7 | 0.02% | Show ranking |
| Calculator brands | 3rd of 7 | 1.8% | Shown above |
Is Citizen your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.