Brandwave

Photo printer brands:Which brands are most popular in search?

In August 2026, Epson was the most searched among photo printer brands worldwide, with an estimated 1.1M branded searches and 45.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Epson45.1%
  2. DNP27%
  3. Canon14.3%
  4. HP12.7%
  5. HiTi0.73%
  6. Citizen0.12%

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Share of SearchLeaderboard

Compare the photo printer brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among photo printer brands worldwide, by month

Share of Search by month for Epson, DNP, Canon, HP. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonDNPCanonHPHiTiCitizen
Oct 202555.7%6.9%16%20.1%1.1%0.15%
Nov 202556.9%6.8%15.8%19.2%1.1%0.18%
Dec 202555.9%7%16.1%20%0.94%0.12%
Jan 202657.9%6.1%17.1%17.7%1%0.16%
Feb 202655.4%7.2%16.4%19.9%0.96%0.15%
Mar 202656%7.1%16.2%19.6%0.95%0.15%
Apr 202656.1%7.2%15.7%19.8%0.97%0.13%
May 202656.7%9%15.8%17%1.2%0.24%
Jun 202658.3%7.2%15.8%16.8%1.8%0.13%
Jul 202657.4%7.1%17.8%16.4%1.2%0.13%
Aug 202645.1%27%14.3%12.7%0.73%0.12%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Epson

    45.1%

    Held 1st. 1.1M estimated branded searches, +2.7% vs prior month. Share -12.2 points.

  2. 2.DNP

    27%

    Moved from 4th to 2nd. 673K estimated branded searches, +398.5% vs prior month. Share +19.9 points.

  3. 3.Canon

    14.3%

    Moved from 2nd to 3rd. 356K estimated branded searches, +4.9% vs prior month. Share -3.5 points.

  4. 4.HP

    12.7%

    Moved from 3rd to 4th. 316K estimated branded searches, +0.86% vs prior month. Share -3.7 points.

  5. 5.HiTi

    0.73%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  6. 6.Citizen

    0.12%

    Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among photo printer brands worldwide?

In August 2026, Epson was the most searched among photo printer brands worldwide, with an estimated 1.1M branded searches and 45.1% estimated Share of Search within this set. DNP is in 2nd place, 18.1 percentage points behind at 27% Share of Search.

Global photo printer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Epson55.7% → 45.1%58.3%Jun 202645.1%Aug 20261st
DNP6.9% → 27%27%Aug 20266.1%Jan 20264th → 2nd
Canon16% → 14.3%17.8%Jul 202614.3%Aug 20263rd
HP20.1% → 12.7%20.1%Oct 202512.7%Aug 20262nd → 4th
HiTi1.1% → 0.73%1.8%Jun 20260.73%Aug 20265th
Citizen0.15% → 0.12%0.24%May 20260.12%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Epson’s estimated Share of Search among photo printer brands worldwide decreased from 55.7% to 45.1%.
  • Across the 11 months ending August 2026, DNP’s estimated Share of Search among photo printer brands worldwide increased from 6.9% to 27%.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among photo printer brands worldwide decreased from 16% to 14.3%.
  • Across the 11 months ending August 2026, HP’s estimated Share of Search among photo printer brands worldwide decreased from 20.1% to 12.7%.
  • Across the 11 months ending August 2026, Epson’s estimated Share of Search among photo printer brands worldwide peaked at 58.3% in June 2026 and was lowest at 45.1% in August 2026.
  • Across the 11 months ending August 2026, DNP’s estimated Share of Search among photo printer brands worldwide peaked at 27% in August 2026 and was lowest at 6.1% in January 2026.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among photo printer brands worldwide peaked at 17.8% in July 2026 and was lowest at 14.3% in August 2026.
  • Across the 11 months ending August 2026, HiTi’s estimated Share of Search among photo printer brands worldwide peaked at 1.8% in June 2026 and was lowest at 0.73% in August 2026.
  • Across the 11 months ending August 2026, DNP rose from 4th to 2nd among photo printer brands worldwide.
  • Across the 11 months ending August 2026, HP fell from 2nd to 4th among photo printer brands worldwide.
  • Across the 11 months ending August 2026, HiTi and Citizen held steady: their estimated Share of Search among photo printer brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for photo printer brands worldwide in August 2026?

  1. In August 2026, DNP overtook HP to rank 2nd among photo printer brands worldwide, at 27%.

  2. In August 2026, Epson lost estimated Share of Search among photo printer brands worldwide, from 57.4% to 45.1%.

  3. In August 2026, HP lost estimated Share of Search among photo printer brands worldwide, from 16.4% to 12.7%.

  4. In August 2026, Canon lost estimated Share of Search among photo printer brands worldwide, from 17.8% to 14.3%.

  5. Estimated monthly branded searches for HiTi worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

How the Brand Demand Index is measured

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