Brandwave

How popular isPolaroid?

In September 2026, people searched for Polaroid by name about 1.2 million times worldwide, an 18.2% decrease from the previous year. These searches made up 3.6% of all global photo printer brand searches, placing Polaroid sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about photo printer brands, Polaroid did not appear in any of the answers.

Search and AI answers in September 2026

Polaroid is the sixth most searched of 9 competitors and not listed in any AI answer.

  1. DNPShare of searches 59.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. CanonShare of searches 10.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. HPShare of searches 9.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. HiTiShare of searches 6.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. PolaroidShare of searches 3.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top photo printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Polaroid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canon1st
  2. Epson2nd
  3. Fujifilm3rd
  4. HP4th
  5. Kodak5th
  6. DNP–
  7. HiTi–
  8. Polaroid–
  9. Citizen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kodak2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DNP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiTi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polaroid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citizen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo printer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which photo printer brands compete with Polaroid?

Polaroid against photo printer brands worldwide, by month

Share of searches by month for DNP, Canon, HP, HiTi, Fujifilm, Polaroid, Epson. The figures are in the table below the chart.

View monthly share of searches table
MonthDNPCanonHPHiTiFujifilmPolaroidEpsonKodakCitizen
Oct 202553.1%9.7%12.8%8.7%5.5%4.8%3.2%2.1%0.06%
Nov 202545.1%12.4%16.2%7.4%6.8%6%3.3%2.7%0.06%
Dec 202537.2%14.9%19.4%5%6.9%9.1%3.3%4.1%0.06%
Jan 202641.8%12.5%18.4%6.9%7.5%6.9%3.1%3.1%0.05%
Feb 202652.5%9.6%13.1%7%7.7%4.7%3.2%2.1%0.05%
Mar 202654%9.2%13%7.2%6.7%4.8%3.2%1.8%0.07%
Apr 202657%8.5%11.2%7.6%5.8%5.1%2.8%1.9%0.07%
May 202659.7%8.3%9.6%8%5.9%4.4%2.4%1.6%0.05%
Jun 202652.3%8.9%10.3%12.8%6.4%4.7%3.1%1.4%0.07%
Jul 202653.7%9.1%12%8.8%6.5%4.8%3.2%1.7%0.04%
Aug 202684.4%3.5%4.2%2.3%2.1%1.9%1%0.68%0.02%
Sep 202659.3%10.9%9.9%6.5%4.9%3.6%2.9%1.9%0.06%

  1. 1.DNP

    59.3%

    Held 1st. 165K estimated branded searches, -75.5% vs prior month. Share -25.1 points.

  2. 2.Canon

    10.9%

    Moved from 3rd to 2nd. 30.2K estimated branded searches, +7.9% vs prior month. Share +7.3 points.

  3. 3.HP

    9.9%

    Moved from 2nd to 3rd. 27.6K estimated branded searches, -18.1% vs prior month. Share +5.7 points.

  4. 4.HiTi

    6.5%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +4.2 points.

  5. 5.Fujifilm

    4.9%

    Held 5th. 13.7K estimated branded searches, -16.5% vs prior month. Share +2.9 points.

  6. 6.Polaroid

    3.6%

    Held 6th. 9.9K estimated branded searches, -33.1% vs prior month. Share +1.7 points.

  7. 7.Epson

    2.9%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share +1.9 points.

  8. 8.Kodak

    1.9%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share +1.3 points.

  9. 9.Citizen

    0.06%

    Held 9th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Polaroid, Fujifilm and 2 other brands sell other things too, so only their searches that name this product count here, like “polaroid hi print”.

Compare popularity between Polaroid and its closest rivals

Every comparison with Polaroid

10 comparisons

How has branded search demand for Polaroid changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Polaroid worldwide fell from 1.5M to 1.2M.
  • Across the 12 months ending September 2026, Polaroid’s share of searches among photo printer brands worldwide decreased from 4.8% to 3.6%.
  • Across the 12 months ending September 2026, Polaroid’s share of searches among photo printer brands worldwide peaked at 9.1% in December 2025 and was lowest at 1.9% in August 2026.

How did search popularity change for photo printer brands worldwide in September 2026?

6 changes

  1. In September 2026, Canon overtook HP to rank 2nd among photo printer brands worldwide, with 10.9% of the searches.

  2. In September 2026, HP gained share of searches among photo printer brands worldwide, from 4.2% to 9.9%.

  3. In September 2026, HiTi gained share of searches among photo printer brands worldwide, from 2.3% to 6.5%.

  4. In September 2026, Fujifilm gained share of searches among photo printer brands worldwide, from 2.1% to 4.9%.

  5. In September 2026, Epson gained share of searches among photo printer brands worldwide, from 1% to 2.9%.

  6. In September 2026, Polaroid gained share of searches among photo printer brands worldwide, from 1.9% to 3.6%.

How are Polaroid’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Polaroid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • polaroid
  • polaroid camera
  • polaroid hi print
  • polaroid instant camera

Do you work for Polaroid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Polaroid compete?

Polaroid is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Photo printer brands6th of 93.6%Shown above
Instant camera brands2nd of 613.8%Show ranking
Creator with pink hair and a pink jacket

Is Polaroid your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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