Brandwave

Mint vs Polaroid:Which is more popular by branded search?

In August 2026, Mint had more branded searches than Polaroid among instant camera brands worldwide. Mint was estimated to have 823K branded searches compared to Polaroid’s 673K, and held a 30.4% Share of Search versus Polaroid’s 24.9%. These are worldwide searches for English-language branded terms.

Share of Search among instant camera brands worldwide in August 2026Which is more popular in search, Mint or Polaroid?
Mint30.4%823K searches
vs
Polaroid24.9%673K searches

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Which is more popular in search, Mint or Polaroid?

Compare the instant camera brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mint and Polaroid among instant camera brands worldwide, by month

Share of Search by month for Mint, Polaroid. The figures are in the table below the chart.

View monthly share of search table
MonthFujifilmMintPolaroidCanonKodakLomography
Oct 202530.9%30.9%25.3%11.8%1%0.14%
Nov 202530.9%25.3%30.9%11.7%1%0.11%
Dec 202531.5%26%31.5%9.8%1%0.11%
Jan 202634.5%28.4%23.2%12.9%0.93%0.1%
Feb 202630.2%30.2%24.7%13.8%1%0.13%
Mar 202634.5%28.2%23.1%12.9%1.1%0.12%
Apr 202632.7%32.7%21.8%11.7%1.1%0.12%
May 202632.7%32.7%21.9%11.6%1.1%0.12%
Jun 202630.4%30.4%24.8%13.3%1%0.13%
Jul 202634.1%27.9%22.8%14%1.1%0.15%
Aug 202630.4%30.4%24.9%13.2%1%0.13%
Sep 2026——————

How has the Mint and Polaroid comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Polaroid took it in November 2025, Mint took it in January 2026.
  • Across the 11 months ending August 2026, Mint’s estimated Share of Search among instant camera brands worldwide moved from 30.9% to 30.4%, and its estimated monthly branded searches held steady at 823K.
  • Across the 11 months ending August 2026, Polaroid’s estimated Share of Search among instant camera brands worldwide moved from 25.3% to 24.9%, and its estimated monthly branded searches held steady at 673K.

How did search popularity change for instant camera brands worldwide in August 2026?

  1. In August 2026, Mint gained estimated Share of Search among instant camera brands worldwide, from 27.9% to 30.4%.

  2. In August 2026, Polaroid gained estimated Share of Search among instant camera brands worldwide, from 22.8% to 24.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Mint’s and Polaroid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mint

1 branded search term

  • mint

Polaroid

1 branded search term

  • polaroid camera

How the Brand Demand Index is measured

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