Brandwave

How popular isPolaroid in search?

In August 2026, there were an estimated 673K branded searches for Polaroid worldwide which held steady over the last 11 months. Polaroid holds 24.9% estimated Share of Search among instant camera brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fujifilm30.4%
  2. Mint30.4%
  3. Polaroid24.9%
  4. Canon13.2%
  5. Kodak1%
  6. Lomography0.13%
Polaroid website (opens in a new tab)

Follow Polaroid and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which instant camera brands compete with Polaroid?

Polaroid against instant camera brands worldwide, by month

Share of Search by month for Fujifilm, Mint, Polaroid, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthFujifilmMintPolaroidCanonKodakLomography
Oct 202530.9%30.9%25.3%11.8%1%0.14%
Nov 202530.9%25.3%30.9%11.7%1%0.11%
Dec 202531.5%26%31.5%9.8%1%0.11%
Jan 202634.5%28.4%23.2%12.9%0.93%0.1%
Feb 202630.2%30.2%24.7%13.8%1%0.13%
Mar 202634.5%28.2%23.1%12.9%1.1%0.12%
Apr 202632.7%32.7%21.8%11.7%1.1%0.12%
May 202632.7%32.7%21.9%11.6%1.1%0.12%
Jun 202630.4%30.4%24.8%13.3%1%0.13%
Jul 202634.1%27.9%22.8%14%1.1%0.15%
Aug 202630.4%30.4%24.9%13.2%1%0.13%
Sep 2026——————

  1. 1.Fujifilm

    30.4%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Mint

    30.4%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +2.6 points.

  3. 3.Polaroid

    24.9%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +2.1 points.

  4. 4.Canon

    13.2%

    Held 4th. 356K estimated branded searches, +4.9% vs prior month. Share -0.9 points.

  5. 5.Kodak

    1%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Lomography

    0.13%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Polaroid and its closest rivals

How has branded search demand for Polaroid changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Polaroid worldwide held steady at 673K.
  • Across the 11 months ending August 2026, Polaroid’s estimated Share of Search among instant camera brands worldwide peaked at 31.5% in December 2025 and was lowest at 21.8% in April 2026.

How did search popularity change for instant camera brands worldwide in August 2026?

  1. In August 2026, Mint gained estimated Share of Search among instant camera brands worldwide, from 27.9% to 30.4%.

  2. In August 2026, Polaroid gained estimated Share of Search among instant camera brands worldwide, from 22.8% to 24.9%.

  3. In August 2026, Fujifilm lost estimated Share of Search among instant camera brands worldwide, from 34.1% to 30.4%.

  4. In August 2026, Canon lost estimated Share of Search among instant camera brands worldwide, from 14% to 13.2%.

How is Polaroid measured?

Brandwave collects information about searches that people make online using Polaroid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • polaroid camera

Do you work for Polaroid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Polaroid your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free