Brandwave

How popular isHP in search?

In August 2026, there were an estimated 316K branded searches for HP worldwide which is down 20.1% over the last 11 months. HP holds 12.7% estimated Share of Search among photo printer brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Epson45.1%
  2. DNP27%
  3. Canon14.3%
  4. HP12.7%
  5. HiTi0.73%
  6. Citizen0.12%
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Which photo printer brands compete with HP?

HP against photo printer brands worldwide, by month

Share of Search by month for Epson, DNP, Canon, HP. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonDNPCanonHPHiTiCitizen
Oct 202555.7%6.9%16%20.1%1.1%0.15%
Nov 202556.9%6.8%15.8%19.2%1.1%0.18%
Dec 202555.9%7%16.1%20%0.94%0.12%
Jan 202657.9%6.1%17.1%17.7%1%0.16%
Feb 202655.4%7.2%16.4%19.9%0.96%0.15%
Mar 202656%7.1%16.2%19.6%0.95%0.15%
Apr 202656.1%7.2%15.7%19.8%0.97%0.13%
May 202656.7%9%15.8%17%1.2%0.24%
Jun 202658.3%7.2%15.8%16.8%1.8%0.13%
Jul 202657.4%7.1%17.8%16.4%1.2%0.13%
Aug 202645.1%27%14.3%12.7%0.73%0.12%
Sep 2026——————

  1. 1.Epson

    45.1%

    Held 1st. 1.1M estimated branded searches, +2.7% vs prior month. Share -12.2 points.

  2. 2.DNP

    27%

    Moved from 4th to 2nd. 673K estimated branded searches, +398.5% vs prior month. Share +19.9 points.

  3. 3.Canon

    14.3%

    Moved from 2nd to 3rd. 356K estimated branded searches, +4.9% vs prior month. Share -3.5 points.

  4. 4.HP

    12.7%

    Moved from 3rd to 4th. 316K estimated branded searches, +0.86% vs prior month. Share -3.7 points.

  5. 5.HiTi

    0.73%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  6. 6.Citizen

    0.12%

    Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

Compare search popularity between HP and its closest rivals

How has branded search demand for HP changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HP worldwide fell from 396K to 316K.
  • Across the 11 months ending August 2026, HP’s estimated Share of Search among photo printer brands worldwide decreased from 20.1% to 12.7%.
  • Across the 11 months ending August 2026, HP fell from 2nd to 4th among photo printer brands worldwide.

How did search popularity change for photo printer brands worldwide in August 2026?

  1. In August 2026, DNP overtook HP to rank 2nd among photo printer brands worldwide, at 27%.

  2. In August 2026, Epson lost estimated Share of Search among photo printer brands worldwide, from 57.4% to 45.1%.

  3. In August 2026, HP lost estimated Share of Search among photo printer brands worldwide, from 16.4% to 12.7%.

  4. In August 2026, Canon lost estimated Share of Search among photo printer brands worldwide, from 17.8% to 14.3%.

  5. Estimated monthly branded searches for HiTi worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

Where does HP compete?

HP is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands5th of 52.8%Show ranking
Printer ink brands4th of 612.1%Show ranking
Photo printer brands4th of 612.7%Shown above
Home printer brands3rd of 515.3%Show ranking

How is HP measured?

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • hp com
  • hp envy printer
  • hp printer
  • printer hp

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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