HiTi vs HP:Which is more popular by branded search?
In August 2026, HP had more branded searches than HiTi among photo printer brands worldwide. HP was estimated to have 316K branded searches compared to HiTi’s 18.1K, and held a 12.7% Share of Search versus HiTi’s 0.73%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HiTi or HP?
Compare the photo printer brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HP, HiTi. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | DNP | Canon | HP | HiTi | Citizen |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 6.9% | 16% | 20.1% | 1.1% | 0.15% |
| Nov 2025 | 56.9% | 6.8% | 15.8% | 19.2% | 1.1% | 0.18% |
| Dec 2025 | 55.9% | 7% | 16.1% | 20% | 0.94% | 0.12% |
| Jan 2026 | 57.9% | 6.1% | 17.1% | 17.7% | 1% | 0.16% |
| Feb 2026 | 55.4% | 7.2% | 16.4% | 19.9% | 0.96% | 0.15% |
| Mar 2026 | 56% | 7.1% | 16.2% | 19.6% | 0.95% | 0.15% |
| Apr 2026 | 56.1% | 7.2% | 15.7% | 19.8% | 0.97% | 0.13% |
| May 2026 | 56.7% | 9% | 15.8% | 17% | 1.2% | 0.24% |
| Jun 2026 | 58.3% | 7.2% | 15.8% | 16.8% | 1.8% | 0.13% |
| Jul 2026 | 57.4% | 7.1% | 17.8% | 16.4% | 1.2% | 0.13% |
| Aug 2026 | 45.1% | 27% | 14.3% | 12.7% | 0.73% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the HiTi and HP comparison changed over the last 12 months?
3 findings
- HP was ahead of HiTi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HiTi’s estimated Share of Search among photo printer brands worldwide moved from 1.1% to 0.73%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among photo printer brands worldwide moved from 20.1% to 12.7%, and its estimated monthly branded searches moved from 396K to 316K.
How did search popularity change for photo printer brands worldwide in August 2026?
3 changes
In August 2026, DNP overtook HP to rank 2nd among photo printer brands worldwide, at 27%.
In August 2026, HP lost estimated Share of Search among photo printer brands worldwide, from 16.4% to 12.7%.
Estimated monthly branded searches for HiTi worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HiTi’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.