How popular isKodak?
In September 2026, people searched for Kodak by name about 504,000 times worldwide, about the same as the previous year. These searches made up 1.9% of all global photo printer brand searches, placing Kodak eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about photo printer brands, Kodak appeared in two of the five answers and was the fifth most recommended of the nine.
Kodak is the eighth most searched of 9 competitors and the fifth most recommended in AI answers.
DNPShare of searches 59.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CanonShare of searches 10.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HPShare of searches 9.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
HiTiShare of searches 6.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KodakShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top photo printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kodak was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kodak is the fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kodak2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DNP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HiTi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polaroid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Citizen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photo printer brands
5 answers
Asked ChatGPT
“Which photo printer brand should I buy?”
Asked ChatGPT
“What are the best photo printer brands?”
Asked ChatGPT
“What's the best photo printer brand for home photo prints?”
Searched Google, AI Overview
“best photo printer”
Searched Google, AI Overview
“photo printer for home”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which photo printer brands compete with Kodak?
Share of searches by month for DNP, Canon, HP, HiTi, Fujifilm, Polaroid, Epson, Kodak. The figures are in the table below the chart.
View monthly share of searches table
| Month | DNP | Canon | HP | HiTi | Fujifilm | Polaroid | Epson | Kodak | Citizen |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 9.7% | 12.8% | 8.7% | 5.5% | 4.8% | 3.2% | 2.1% | 0.06% |
| Nov 2025 | 45.1% | 12.4% | 16.2% | 7.4% | 6.8% | 6% | 3.3% | 2.7% | 0.06% |
| Dec 2025 | 37.2% | 14.9% | 19.4% | 5% | 6.9% | 9.1% | 3.3% | 4.1% | 0.06% |
| Jan 2026 | 41.8% | 12.5% | 18.4% | 6.9% | 7.5% | 6.9% | 3.1% | 3.1% | 0.05% |
| Feb 2026 | 52.5% | 9.6% | 13.1% | 7% | 7.7% | 4.7% | 3.2% | 2.1% | 0.05% |
| Mar 2026 | 54% | 9.2% | 13% | 7.2% | 6.7% | 4.8% | 3.2% | 1.8% | 0.07% |
| Apr 2026 | 57% | 8.5% | 11.2% | 7.6% | 5.8% | 5.1% | 2.8% | 1.9% | 0.07% |
| May 2026 | 59.7% | 8.3% | 9.6% | 8% | 5.9% | 4.4% | 2.4% | 1.6% | 0.05% |
| Jun 2026 | 52.3% | 8.9% | 10.3% | 12.8% | 6.4% | 4.7% | 3.1% | 1.4% | 0.07% |
| Jul 2026 | 53.7% | 9.1% | 12% | 8.8% | 6.5% | 4.8% | 3.2% | 1.7% | 0.04% |
| Aug 2026 | 84.4% | 3.5% | 4.2% | 2.3% | 2.1% | 1.9% | 1% | 0.68% | 0.02% |
| Sep 2026 | 59.3% | 10.9% | 9.9% | 6.5% | 4.9% | 3.6% | 2.9% | 1.9% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.3% | 165K | -75.5% | -25.1 points | |
| 2, moved from 3rd to 2nd | 10.9% | 30.2K | +7.9% | +7.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9.9% | 27.6K | -18.1% | +5.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.5% | 18.1K | 0% | +4.2 points | |
| 5, held 5th | 4.9% | 13.7K | -16.5% | +2.9 points | |
| 6, held 6th | 3.6% | 9.9K | -33.1% | +1.7 points | |
| 7, held 7th | 2.9% | 8.1K | 0% | +1.9 points | |
| 8, held 8th | 1.9% | 5.4K | 0% | +1.3 points | |
| 9, held 9th | 0.06% | 170 | 0% | 0 points |
1.
DNP59.3%
Held 1st. 165K estimated branded searches, -75.5% vs prior month. Share -25.1 points.
2.
Canon10.9%
Moved from 3rd to 2nd. 30.2K estimated branded searches, +7.9% vs prior month. Share +7.3 points.
3.
HP9.9%
Moved from 2nd to 3rd. 27.6K estimated branded searches, -18.1% vs prior month. Share +5.7 points.
4.
HiTi6.5%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +4.2 points.
5.
Fujifilm4.9%
Held 5th. 13.7K estimated branded searches, -16.5% vs prior month. Share +2.9 points.
6.
Polaroid3.6%
Held 6th. 9.9K estimated branded searches, -33.1% vs prior month. Share +1.7 points.
7.
Epson2.9%
Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share +1.9 points.
8.
Kodak1.9%
Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share +1.3 points.
9.
Citizen0.06%
Held 9th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Kodak, Fujifilm and 2 other brands sell other things too, so only their searches that name this product count here, like “kodak mini printer”.
Compare popularity between Kodak and its closest rivals
Every comparison with Kodak
19 comparisons
How has branded search demand for Kodak changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kodak worldwide held steady, from 505K to 504K.
- Across the 12 months ending September 2026, Kodak’s share of searches among photo printer brands worldwide peaked at 4.1% in December 2025 and was lowest at 0.68% in August 2026.
How did search popularity change for photo printer brands worldwide in September 2026?
6 changes
In September 2026, Canon overtook HP to rank 2nd among photo printer brands worldwide, with 10.9% of the searches.
In September 2026, HP gained share of searches among photo printer brands worldwide, from 4.2% to 9.9%.
In September 2026, HiTi gained share of searches among photo printer brands worldwide, from 2.3% to 6.5%.
In September 2026, Fujifilm gained share of searches among photo printer brands worldwide, from 2.1% to 4.9%.
In September 2026, Epson gained share of searches among photo printer brands worldwide, from 1% to 2.9%.
In September 2026, Polaroid gained share of searches among photo printer brands worldwide, from 1.9% to 3.6%.
How are Kodak’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Kodak’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kodak
- kodak film
- kodak film camera
- kodak instant camera
- kodak mini printer
- kodak mini projector
- kodak portable printer
Do you work for Kodak? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kodak compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Photo printer brands | 8th of 9 | 1.9% | Shown above |
| Mini projector brands | 6th of 6 | 0.27% | Show ranking |
| Film brands | 2nd of 6 | 18.3% | Show ranking |
| Instant camera brands | 3rd of 6 | 7.5% | Show ranking |
| Film camera brands | 1st of 5 | 35.2% | Show ranking |
| Mini printer brands | 2nd of 4 | 29.8% | Show ranking |
Is Kodak your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.