Ilford vs Kodak:Which is more popular by branded search?
In August 2026, Kodak had more branded searches than Ilford among film brands worldwide. Kodak was estimated to have 27.1K branded searches compared to Ilford’s 3.6K, and held a 3.1% Share of Search versus Ilford’s 0.41%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ilford or Kodak?
Compare the film brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kodak, Ilford. The figures are in the table below the chart.
View monthly share of search table
| Month | Fujifilm | Kodak | Foma | CineStill | Ilford | Lomography |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.7% | 3.1% | 2.5% | 0.91% | 0.41% | 0.41% |
| Nov 2025 | 92.6% | 3% | 2.5% | 1.1% | 0.41% | 0.33% |
| Dec 2025 | 93.2% | 3.1% | 2.1% | 0.92% | 0.34% | 0.34% |
| Jan 2026 | 92.3% | 2.5% | 3.7% | 0.91% | 0.33% | 0.27% |
| Feb 2026 | 89.8% | 3% | 5.4% | 1.1% | 0.39% | 0.39% |
| Mar 2026 | 88.8% | 2.9% | 6.5% | 1.1% | 0.39% | 0.31% |
| Apr 2026 | 92.8% | 3.1% | 2.5% | 0.91% | 0.41% | 0.33% |
| May 2026 | 91.7% | 3% | 3.7% | 0.9% | 0.4% | 0.32% |
| Jun 2026 | 92.5% | 3.1% | 2.5% | 1.1% | 0.4% | 0.4% |
| Jul 2026 | 93.6% | 3.1% | 1.7% | 0.92% | 0.33% | 0.41% |
| Aug 2026 | 93% | 3.1% | 2% | 1.1% | 0.41% | 0.41% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ilford and Kodak comparison changed over the last 12 months?
3 findings
- Kodak was ahead of Ilford in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ilford’s estimated Share of Search among film brands worldwide held steady at 0.41%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 11 months ending August 2026, Kodak’s estimated Share of Search among film brands worldwide held steady at 3.1%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for film brands worldwide in August 2026?
1 change
In August 2026, Ilford rose from 6th to 5th among film brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Ilford’s and Kodak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.