Brandwave

How popular isFujifilm in search?

In August 2026, there were an estimated 823K branded searches for Fujifilm worldwide which held steady over the last 11 months. Fujifilm holds 93% estimated Share of Search among film brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fujifilm93%
  2. Kodak3.1%
  3. Foma2%
  4. CineStill1.1%
  5. Ilford0.41%
  6. Lomography0.41%
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Which film brands compete with Fujifilm?

Fujifilm against film brands worldwide, by month

Share of Search by month for Fujifilm, Kodak, Foma. The figures are in the table below the chart.

View monthly share of search table
MonthFujifilmKodakFomaCineStillIlfordLomography
Oct 202592.7%3.1%2.5%0.91%0.41%0.41%
Nov 202592.6%3%2.5%1.1%0.41%0.33%
Dec 202593.2%3.1%2.1%0.92%0.34%0.34%
Jan 202692.3%2.5%3.7%0.91%0.33%0.27%
Feb 202689.8%3%5.4%1.1%0.39%0.39%
Mar 202688.8%2.9%6.5%1.1%0.39%0.31%
Apr 202692.8%3.1%2.5%0.91%0.41%0.33%
May 202691.7%3%3.7%0.9%0.4%0.32%
Jun 202692.5%3.1%2.5%1.1%0.4%0.4%
Jul 202693.6%3.1%1.7%0.92%0.33%0.41%
Aug 202693%3.1%2%1.1%0.41%0.41%
Sep 2026——————

  1. 1.Fujifilm

    93%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Kodak

    3.1%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Foma

    2%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  4. 4.CineStill

    1.1%

    Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Ilford

    0.41%

    Moved from 6th to 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

  6. 6.Lomography

    0.41%

    Moved from 5th to 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fujifilm and its closest rivals

How has branded search demand for Fujifilm changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fujifilm worldwide held steady at 823K.
  • Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among film brands worldwide peaked at 93.6% in July 2026 and was lowest at 88.8% in March 2026.

How did search popularity change for film brands worldwide in August 2026?

  1. In August 2026, Fujifilm lost estimated Share of Search among film brands worldwide, from 93.6% to 93%.

  2. In August 2026, Ilford rose from 6th to 5th among film brands worldwide.

  3. In August 2026, Lomography fell from 5th to 6th among film brands worldwide.

  4. Estimated monthly branded searches for CineStill worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Foma worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

Where does Fujifilm compete?

Fujifilm is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camera brands2nd of 518.5%Show ranking
Instant camera brands1st of 630.4%Show ranking
Radiology software2nd of 539.7%Show ranking
Medical imaging software2nd of 540.1%Show ranking
Film brands1st of 693%Shown above

How is Fujifilm measured?

Brandwave collects information about searches that people make online using Fujifilm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fujifilm

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How the Brand Demand Index is measured

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