Fujifilm vs OM System:Which is searched more?
In September 2026, Fujifilm had more branded searches than OM System among camera brands worldwide. Fujifilm had about 1.1 million branded searches, while OM System had 135,000. Fujifilm made up 17.5% of all camera brand searches we track, and OM System accounted for 2.1%. These are worldwide searches for English-language branded terms.
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Is Fujifilm or OM System more popular in search?
Compare the camera brands photographers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Fujifilm, OM System. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Fujifilm | Nikon | Panasonic | OM System | Canon | GoPro | Insta360 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 18.5% | 15% | 14.5% | 1.1% | 1.6% | 0.02% | 0.02% |
| Nov 2025 | 53.6% | 16.9% | 14.4% | 12.7% | 0.93% | 1.4% | 0.02% | 0.01% |
| Dec 2025 | 51.9% | 19.9% | 14% | 12% | 0.72% | 1.3% | 0.01% | 0.01% |
| Jan 2026 | 52.4% | 19.2% | 13.4% | 12.4% | 0.91% | 1.7% | 0.01% | 0.01% |
| Feb 2026 | 50.1% | 15.4% | 14.3% | 17.6% | 0.87% | 1.6% | 0.02% | 0.02% |
| Mar 2026 | 50% | 18% | 15.1% | 14.2% | 1% | 1.6% | 0.02% | 0.02% |
| Apr 2026 | 48.6% | 17.5% | 14.9% | 16.7% | 1% | 1.2% | 0.01% | 0.01% |
| May 2026 | 48.7% | 17.6% | 14.7% | 16.7% | 1% | 1.2% | 0.01% | 0.01% |
| Jun 2026 | 51.9% | 16.4% | 14.1% | 15% | 1.1% | 1.4% | 0.02% | 0.02% |
| Jul 2026 | 54.7% | 17.2% | 12.7% | 13.5% | 0.81% | 1.2% | 0.01% | 0.01% |
| Aug 2026 | 54.1% | 16.8% | 13.7% | 12.8% | 1.2% | 1.4% | 0.02% | 0.01% |
| Sep 2026 | 53.1% | 17.5% | 13% | 12.8% | 2.1% | 1.4% | 0.01% | 0.01% |
How has the Fujifilm and OM System comparison changed over the last 12 months?
3 findings
- Fujifilm was ahead of OM System in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among camera brands worldwide moved from 18.5% to 17.5%, and its estimated monthly branded searches moved from 1M to 1.1M.
- Across the 12 months ending September 2026, OM System’s share of searches among camera brands worldwide moved from 1.1% to 2.1%, and its estimated monthly branded searches moved from 60.5K to 135K.
How did search popularity change for camera brands worldwide in September 2026?
2 changes
In September 2026, OM System overtook Canon to rank 5th among camera brands worldwide, with 2.1% of the searches.
In September 2026, Fujifilm gained share of searches among camera brands worldwide, from 16.8% to 17.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fujifilm’s and OM System’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camera brands
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