Brandwave

How popular isOM System?

In September 2026, people searched for OM System by name about 135,000 times worldwide, a 123.1% increase from the previous year. These searches made up 2.1% of all global camera brand searches, placing OM System fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about camera brands, OM System appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

OM System is the fifth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. SonyShare of searches 53.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. FujifilmShare of searches 17.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. NikonShare of searches 13%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. PanasonicShare of searches 12.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. OM SystemShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OM System was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. OM System is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canon1st
  2. Sony2nd
  3. Fujifilm3rd
  4. Nikon4th
  5. Panasonic5th
  6. OM System6th
  7. GoPro7th
  8. Insta360–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fujifilm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nikon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OM System2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoPro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Insta3600 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camera brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which camera brands compete with OM System?

OM System against camera brands worldwide, by month

Share of searches by month for Sony, Fujifilm, Nikon, Panasonic, OM System. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyFujifilmNikonPanasonicOM SystemCanonGoProInsta360
Oct 202549.3%18.5%15%14.5%1.1%1.6%0.02%0.02%
Nov 202553.6%16.9%14.4%12.7%0.93%1.4%0.02%0.01%
Dec 202551.9%19.9%14%12%0.72%1.3%0.01%0.01%
Jan 202652.4%19.2%13.4%12.4%0.91%1.7%0.01%0.01%
Feb 202650.1%15.4%14.3%17.6%0.87%1.6%0.02%0.02%
Mar 202650%18%15.1%14.2%1%1.6%0.02%0.02%
Apr 202648.6%17.5%14.9%16.7%1%1.2%0.01%0.01%
May 202648.7%17.6%14.7%16.7%1%1.2%0.01%0.01%
Jun 202651.9%16.4%14.1%15%1.1%1.4%0.02%0.02%
Jul 202654.7%17.2%12.7%13.5%0.81%1.2%0.01%0.01%
Aug 202654.1%16.8%13.7%12.8%1.2%1.4%0.02%0.01%
Sep 202653.1%17.5%13%12.8%2.1%1.4%0.01%0.01%

  1. 1.Sony

    53.1%

    Held 1st. 3.4M estimated branded searches, -1.9% vs prior month. Share -1 points.

  2. 2.Fujifilm

    17.5%

    Held 2nd. 1.1M estimated branded searches, +4.1% vs prior month. Share +0.7 points.

  3. 3.Nikon

    13%

    Held 3rd. 836K estimated branded searches, -5.1% vs prior month. Share -0.7 points.

  4. 4.Panasonic

    12.8%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.OM System

    2.1%

    Moved from 6th to 5th. 135K estimated branded searches, +82.4% vs prior month. Share +1 points.

  6. 6.Canon

    1.4%

    Moved from 5th to 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.GoPro

    0.01%

    Held 7th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

  8. 8.Insta360

    0.01%

    Held 8th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between OM System and its closest rivals

Every comparison with OM System

7 comparisons

How has branded search demand for OM System changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OM System worldwide rose from 60.5K to 135K.
  • Across the 12 months ending September 2026, OM System’s share of searches among camera brands worldwide increased from 1.1% to 2.1%.
  • Across the 12 months ending September 2026, OM System’s share of searches among camera brands worldwide peaked at 2.1% in September 2026 and was lowest at 0.72% in December 2025.
  • Across the 12 months ending September 2026, OM System rose from 6th to 5th among camera brands worldwide.

How did search popularity change for camera brands worldwide in September 2026?

5 changes

  1. In September 2026, OM System overtook Canon to rank 5th among camera brands worldwide, with 2.1% of the searches.

  2. In September 2026, Fujifilm gained share of searches among camera brands worldwide, from 16.8% to 17.5%.

  3. In September 2026, Sony lost share of searches among camera brands worldwide, from 54.1% to 53.1%.

  4. In September 2026, Nikon lost share of searches among camera brands worldwide, from 13.7% to 13%.

  5. Estimated monthly branded searches for Insta360 worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are OM System’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using OM System’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • om system

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How the Brand Demand Index is measured

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