OM System vs Sony:Which is more popular?
In September 2026, Sony had more branded searches than OM System among camera brands worldwide. Sony had about 3.4 million branded searches, while OM System had 135,000. Sony made up 53.1% of all camera brand searches we track, and OM System accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about camera brands, Sony appeared in four of the five answers and OM System in two. Sony was mentioned before OM System in every answer that named either.
Who do people search for more?
Sony, about 25 searches for every 1 for OM System
Who does AI mention more?
Sony, mentioned in 4 of 5 answers, OM System in 2
Who does AI recommend more?
Sony, named ahead of OM System in 3 of 3 answers
Follow OM System vs Sony and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. OM System was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sony was listed before OM System in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Sony4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fujifilm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nikon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Panasonic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OM System2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GoPro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Insta3600 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera brands
5 answers
Asked ChatGPT
“Which camera brand should I buy?”
Asked ChatGPT
“What are the best camera brands?”
Asked ChatGPT
“What's the best camera brand for everyday photography?”
Searched Google, AI Overview
“camera brands”
Searched Google, AI Overview
“camera for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is OM System or Sony more popular in search?
This chart shows how often people search Google for OM System and Sony by name. Each line represents a brand's share of searches for all eight camera brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sony, OM System. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Fujifilm | Nikon | Panasonic | OM System | Canon | GoPro | Insta360 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 18.5% | 15% | 14.5% | 1.1% | 1.6% | 0.02% | 0.02% |
| Nov 2025 | 53.6% | 16.9% | 14.4% | 12.7% | 0.93% | 1.4% | 0.02% | 0.01% |
| Dec 2025 | 51.9% | 19.9% | 14% | 12% | 0.72% | 1.3% | 0.01% | 0.01% |
| Jan 2026 | 52.4% | 19.2% | 13.4% | 12.4% | 0.91% | 1.7% | 0.01% | 0.01% |
| Feb 2026 | 50.1% | 15.4% | 14.3% | 17.6% | 0.87% | 1.6% | 0.02% | 0.02% |
| Mar 2026 | 50% | 18% | 15.1% | 14.2% | 1% | 1.6% | 0.02% | 0.02% |
| Apr 2026 | 48.6% | 17.5% | 14.9% | 16.7% | 1% | 1.2% | 0.01% | 0.01% |
| May 2026 | 48.7% | 17.6% | 14.7% | 16.7% | 1% | 1.2% | 0.01% | 0.01% |
| Jun 2026 | 51.9% | 16.4% | 14.1% | 15% | 1.1% | 1.4% | 0.02% | 0.02% |
| Jul 2026 | 54.7% | 17.2% | 12.7% | 13.5% | 0.81% | 1.2% | 0.01% | 0.01% |
| Aug 2026 | 54.1% | 16.8% | 13.7% | 12.8% | 1.2% | 1.4% | 0.02% | 0.01% |
| Sep 2026 | 53.1% | 17.5% | 13% | 12.8% | 2.1% | 1.4% | 0.01% | 0.01% |
How has the OM System and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of OM System in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OM System’s share of searches among camera brands worldwide moved from 1.1% to 2.1%, and its estimated monthly branded searches moved from 60.5K to 135K.
- Across the 12 months ending September 2026, Sony’s share of searches among camera brands worldwide moved from 49.3% to 53.1%, and its estimated monthly branded searches moved from 2.8M to 3.4M.
How did search popularity change for camera brands worldwide in September 2026?
2 changes
In September 2026, OM System overtook Canon to rank 5th among camera brands worldwide, with 2.1% of the searches.
In September 2026, Sony lost share of searches among camera brands worldwide, from 54.1% to 53.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using OM System’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camera brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.