Fujifilm vs Polaroid:Which is more popular by branded search?
In August 2026, Fujifilm had more branded searches than Polaroid among instant camera brands worldwide. Fujifilm was estimated to have 823K branded searches compared to Polaroid’s 673K, and held a 30.4% Share of Search versus Polaroid’s 24.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fujifilm or Polaroid?
Compare the instant camera brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fujifilm, Polaroid. The figures are in the table below the chart.
View monthly share of search table
| Month | Fujifilm | Mint | Polaroid | Canon | Kodak | Lomography |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 30.9% | 25.3% | 11.8% | 1% | 0.14% |
| Nov 2025 | 30.9% | 25.3% | 30.9% | 11.7% | 1% | 0.11% |
| Dec 2025 | 31.5% | 26% | 31.5% | 9.8% | 1% | 0.11% |
| Jan 2026 | 34.5% | 28.4% | 23.2% | 12.9% | 0.93% | 0.1% |
| Feb 2026 | 30.2% | 30.2% | 24.7% | 13.8% | 1% | 0.13% |
| Mar 2026 | 34.5% | 28.2% | 23.1% | 12.9% | 1.1% | 0.12% |
| Apr 2026 | 32.7% | 32.7% | 21.8% | 11.7% | 1.1% | 0.12% |
| May 2026 | 32.7% | 32.7% | 21.9% | 11.6% | 1.1% | 0.12% |
| Jun 2026 | 30.4% | 30.4% | 24.8% | 13.3% | 1% | 0.13% |
| Jul 2026 | 34.1% | 27.9% | 22.8% | 14% | 1.1% | 0.15% |
| Aug 2026 | 30.4% | 30.4% | 24.9% | 13.2% | 1% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fujifilm and Polaroid comparison changed over the last 12 months?
3 findings
- Fujifilm was ahead of Polaroid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among instant camera brands worldwide moved from 30.9% to 30.4%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Polaroid’s estimated Share of Search among instant camera brands worldwide moved from 25.3% to 24.9%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for instant camera brands worldwide in August 2026?
2 changes
In August 2026, Polaroid gained estimated Share of Search among instant camera brands worldwide, from 22.8% to 24.9%.
In August 2026, Fujifilm lost estimated Share of Search among instant camera brands worldwide, from 34.1% to 30.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Fujifilm’s and Polaroid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.