Brandwave

How popular isFujifilm?

In September 2026, people searched for Fujifilm by name about 1.2 million times worldwide, a 6.6% increase from the previous year. These searches made up 5.6% of all global photo printer brand searches, placing Fujifilm fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about photo printer brands, Fujifilm appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Fujifilm is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. EpsonShare of searches 64.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. DNPShare of searches 15.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CanonShare of searches 10.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. FujifilmShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. HiTiShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top photo printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fujifilm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fujifilm is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canon1st
  2. Epson2nd
  3. Fujifilm3rd
  4. HP4th
  5. DNP–
  6. HiTi–
  7. Citizen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DNP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiTi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citizen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo printer brands

5 answers

  • Asked ChatGPT

    “Which photo printer brand should I buy?”

    1. 1Canon
    2. 2Epson
    3. 3Fujifilm

  • Asked ChatGPT

    “What are the best photo printer brands?”

    1. 1Canon
    2. 2Epson
    3. 3Fujifilm
    4. 4HP

  • Asked ChatGPT

    “What's the best photo printer brand for home photo prints?”

    1. 1Canon
    2. 2Epson

  • Searched Google, AI Overview

    “best photo printer”

    1. 1Epson
    2. 2Canon
    3. 3Fujifilm

  • Searched Google, AI Overview

    “photo printer for home”

    1. 1Canon
    2. 2HP
    3. 3Epson

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which photo printer brands compete with Fujifilm?

Fujifilm against photo printer brands worldwide, by month

Share of searches by month for Epson, DNP, Canon, Fujifilm. The figures are in the table below the chart.

View monthly share of searches table
MonthEpsonDNPCanonFujifilmHiTiHPCitizen
Oct 202565.4%13.1%10.9%5.8%2.2%2.6%0.01%
Nov 202563.9%12.8%10.3%9.5%2.1%1.4%0.02%
Dec 202562.3%12.5%10.1%11.4%1.7%2.1%0.02%
Jan 202667.2%11%10.5%7.3%1.8%2.2%0.01%
Feb 202666.4%13.3%10.4%6.3%1.8%1.8%0.01%
Mar 202666.8%13.4%10.5%5.3%1.8%2.2%0.02%
Apr 202668.4%13.7%9.4%5.1%1.8%1.5%0.02%
May 202666.2%16.2%8.7%5.2%2.2%1.5%0.01%
Jun 202666.9%13.4%9.2%6%3.3%1.2%0.02%
Jul 202667.6%13.6%9.3%6.1%2.2%1.2%0.01%
Aug 202643.2%43.2%7%4.5%1.2%0.95%0.01%
Sep 202664.9%15.9%10.5%5.6%1.7%1.4%0.02%

  1. 1.Epson

    64.9%

    Moved from 2nd to 1st. 673K estimated branded searches, 0% vs prior month. Share +21.6 points.

  2. 2.DNP

    15.9%

    Moved from 1st to 2nd. 165K estimated branded searches, -75.5% vs prior month. Share -27.3 points.

  3. 3.Canon

    10.5%

    Held 3rd. 109K estimated branded searches, 0% vs prior month. Share +3.5 points.

  4. 4.Fujifilm

    5.6%

    Held 4th. 58K estimated branded searches, -16.8% vs prior month. Share +1.1 points.

  5. 5.HiTi

    1.7%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.HP

    1.4%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Citizen

    0.02%

    Held 7th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Fujifilm and its closest rivals

Every comparison with Fujifilm

35 comparisons

How has branded search demand for Fujifilm changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fujifilm worldwide rose from 1.1M to 1.2M.
  • Across the 12 months ending September 2026, Fujifilm’s share of searches among photo printer brands worldwide peaked at 11.4% in December 2025 and was lowest at 4.5% in August 2026.

How did search popularity change for photo printer brands worldwide in September 2026?

6 changes

  1. In September 2026, Epson overtook DNP to become the leader among photo printer brands worldwide, with 64.9% of the searches.

  2. In September 2026, Canon gained share of searches among photo printer brands worldwide, from 7% to 10.5%.

  3. In September 2026, Fujifilm gained share of searches among photo printer brands worldwide, from 4.5% to 5.6%.

  4. In September 2026, HiTi gained share of searches among photo printer brands worldwide, from 1.2% to 1.7%.

  5. In September 2026, DNP lost share of searches among photo printer brands worldwide, from 43.2% to 15.9%.

  6. Estimated monthly branded searches for Citizen worldwide rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

How are Fujifilm’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fujifilm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fujifilm
  • fujifilm camera
  • fujifilm instax
  • fujifilm printer
  • instax mini link
  • instax printer

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How the Brand Demand Index is measured

Where does Fujifilm compete?

Fujifilm is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camera brands2nd of 817.5%Show ranking
Camera lens brands3rd of 615.6%Show ranking
Instant camera brands2nd of 629.6%Show ranking
Film camera brands1st of 638.6%Show ranking
Film brands1st of 666.5%Show ranking
Medical imaging software1st of 1169.5%Show ranking
Radiology software1st of 772.2%Show ranking
Photo printer brands4th of 75.6%Shown above
Mini printer brands3rd of 48.3%Show ranking
Creator with pink hair and a pink jacket

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