Brandwave

Canon vs Fujifilm:Which is more popular?

In September 2026, Canon had more branded searches than Fujifilm among photo printer brands worldwide. Canon had about 109,000 branded searches, while Fujifilm had 58,000. Canon made up 10.5% of all photo printer brand searches we track, and Fujifilm accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about photo printer brands, Canon appeared in all five answers and Fujifilm in three. Canon was mentioned before Fujifilm in every answer.

Among photo printer brands worldwide in September 2026

Who do people search for more?

Canon, about 87% more searches than Fujifilm

Canon 109K searchesFujifilm 58K searches

Who does AI mention more?

Canon, mentioned in every answer we collected

Canon in 5 of 5Fujifilm in 3 of 5

Who does AI recommend more?

Canon, named ahead of Fujifilm in every answer

Canon first in 3Fujifilm never first

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Top photo printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canon appeared in all five answers. Fujifilm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Canon was listed before Fujifilm in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canon1st
  2. Epson2nd
  3. Fujifilm3rd
  4. HP4th
  5. DNP–
  6. HiTi–
  7. Citizen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DNP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiTi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citizen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo printer brands

5 answers

  • Asked ChatGPT

    “Which photo printer brand should I buy?”

    1. 1Canon
    2. 2Epson
    3. 3Fujifilm

  • Asked ChatGPT

    “What are the best photo printer brands?”

    1. 1Canon
    2. 2Epson
    3. 3Fujifilm
    4. 4HP

  • Asked ChatGPT

    “What's the best photo printer brand for home photo prints?”

    1. 1Canon
    2. 2Epson

  • Searched Google, AI Overview

    “best photo printer”

    1. 1Epson
    2. 2Canon
    3. 3Fujifilm

  • Searched Google, AI Overview

    “photo printer for home”

    1. 1Canon
    2. 2HP
    3. 3Epson

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Canon or Fujifilm more popular in search?

This chart shows how often people search Google for Canon and Fujifilm by name. Each line represents a brand's share of searches for all seven photo printer brands we track, month by month, from English-language searches worldwide.

Canon and Fujifilm among photo printer brands worldwide, by month

Share of searches by month for Canon, Fujifilm. The figures are in the table below the chart.

View monthly share of searches table
MonthEpsonDNPCanonFujifilmHiTiHPCitizen
Oct 202565.4%13.1%10.9%5.8%2.2%2.6%0.01%
Nov 202563.9%12.8%10.3%9.5%2.1%1.4%0.02%
Dec 202562.3%12.5%10.1%11.4%1.7%2.1%0.02%
Jan 202667.2%11%10.5%7.3%1.8%2.2%0.01%
Feb 202666.4%13.3%10.4%6.3%1.8%1.8%0.01%
Mar 202666.8%13.4%10.5%5.3%1.8%2.2%0.02%
Apr 202668.4%13.7%9.4%5.1%1.8%1.5%0.02%
May 202666.2%16.2%8.7%5.2%2.2%1.5%0.01%
Jun 202666.9%13.4%9.2%6%3.3%1.2%0.02%
Jul 202667.6%13.6%9.3%6.1%2.2%1.2%0.01%
Aug 202643.2%43.2%7%4.5%1.2%0.95%0.01%
Sep 202664.9%15.9%10.5%5.6%1.7%1.4%0.02%

How has the Canon and Fujifilm comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Fujifilm took it in December 2025, Canon took it in January 2026.
  • Across the 12 months ending September 2026, Canon’s share of searches among photo printer brands worldwide moved from 10.9% to 10.5%, and its estimated monthly branded searches moved from 113K to 109K.
  • Across the 12 months ending September 2026, Fujifilm’s share of searches among photo printer brands worldwide moved from 5.8% to 5.6%, and its estimated monthly branded searches moved from 59.2K to 58K.

How did search popularity change for photo printer brands worldwide in September 2026?

2 changes

  1. In September 2026, Canon gained share of searches among photo printer brands worldwide, from 7% to 10.5%.

  2. In September 2026, Fujifilm gained share of searches among photo printer brands worldwide, from 4.5% to 5.6%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Canon’s and Fujifilm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canon

2 branded search terms

  • canon pixma
  • printer canon

Fujifilm

3 branded search terms

  • fujifilm printer
  • instax mini link
  • instax printer

How the Brand Demand Index is measured

Other head-to-heads among photo printer brands

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