Brandwave

Canon vs DNP:Which is more popular?

In September 2026, DNP had more branded searches than Canon among photo printer brands worldwide. DNP had about 165,000 branded searches, while Canon had 109,000. DNP made up 15.9% of all photo printer brand searches we track, and Canon accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about photo printer brands, Canon appeared in all five answers and DNP in none.

Among photo printer brands worldwide in September 2026

Who do people search for more?

DNP, about 52% more searches than Canon

DNP 165K searchesCanon 109K searches

Who does AI mention more?

Canon, mentioned in every answer we collected

Canon in 5 of 5DNP in 0 of 5

Who does AI recommend more?

Canon, the only one of the two named

Canon first in 3DNP never named

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Top photo printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canon appeared in all five answers. DNP did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canon1st
  2. Epson2nd
  3. Fujifilm3rd
  4. HP4th
  5. DNP–
  6. HiTi–
  7. Citizen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DNP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiTi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citizen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo printer brands

5 answers
  • Asked ChatGPT

    “Which photo printer brand should I buy?”

    1. 1Canon
    2. 2Epson
    3. 3Fujifilm
  • Asked ChatGPT

    “What are the best photo printer brands?”

    1. 1Canon
    2. 2Epson
    3. 3Fujifilm
    4. 4HP
  • Asked ChatGPT

    “What's the best photo printer brand for home photo prints?”

    1. 1Canon
    2. 2Epson
  • Searched Google, AI Overview

    “best photo printer”

    1. 1Epson
    2. 2Canon
    3. 3Fujifilm
  • Searched Google, AI Overview

    “photo printer for home”

    1. 1Canon
    2. 2HP
    3. 3Epson

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Canon or DNP more popular in search?

This chart shows how often people search Google for Canon and DNP by name. Each line represents a brand's share of searches for all seven photo printer brands we track, month by month, from English-language searches worldwide.

Canon and DNP among photo printer brands worldwide, by month

Share of searches by month for DNP, Canon. The figures are in the table below the chart.

View monthly share of searches table
MonthEpsonDNPCanonFujifilmHiTiHPCitizen
Oct 202565.4%13.1%10.9%5.8%2.2%2.6%0.01%
Nov 202563.9%12.8%10.3%9.5%2.1%1.4%0.02%
Dec 202562.3%12.5%10.1%11.4%1.7%2.1%0.02%
Jan 202667.2%11%10.5%7.3%1.8%2.2%0.01%
Feb 202666.4%13.3%10.4%6.3%1.8%1.8%0.01%
Mar 202666.8%13.4%10.5%5.3%1.8%2.2%0.02%
Apr 202668.4%13.7%9.4%5.1%1.8%1.5%0.02%
May 202666.2%16.2%8.7%5.2%2.2%1.5%0.01%
Jun 202666.9%13.4%9.2%6%3.3%1.2%0.02%
Jul 202667.6%13.6%9.3%6.1%2.2%1.2%0.01%
Aug 202643.2%43.2%7%4.5%1.2%0.95%0.01%
Sep 202664.9%15.9%10.5%5.6%1.7%1.4%0.02%

How has the Canon and DNP comparison changed over the last 12 months?

3 findings
  • DNP was ahead of Canon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Canon’s share of searches among photo printer brands worldwide moved from 10.9% to 10.5%, and its estimated monthly branded searches moved from 113K to 109K.
  • Across the 12 months ending September 2026, DNP’s share of searches among photo printer brands worldwide moved from 13.1% to 15.9%, and its estimated monthly branded searches moved from 135K to 165K.

How did search popularity change for photo printer brands worldwide in September 2026?

3 changes
  1. In September 2026, Epson overtook DNP to become the leader among photo printer brands worldwide, with 64.9% of the searches.

  2. In September 2026, Canon gained share of searches among photo printer brands worldwide, from 7% to 10.5%.

  3. In September 2026, DNP lost share of searches among photo printer brands worldwide, from 43.2% to 15.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Canon’s and DNP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canon

2 branded search terms

  • canon pixma
  • printer canon

DNP

1 branded search term

  • dnp

How the Brand Demand Index is measured

Other head-to-heads among photo printer brands

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