How popular isCanon in search?
In August 2026, there were an estimated 356K branded searches for Canon worldwide which is up 12.9% over the last 11 months. Canon holds 14.3% estimated Share of Search among photo printer brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which photo printer brands compete with Canon?
Share of Search by month for Epson, DNP, Canon, HP. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | DNP | Canon | HP | HiTi | Citizen |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 6.9% | 16% | 20.1% | 1.1% | 0.15% |
| Nov 2025 | 56.9% | 6.8% | 15.8% | 19.2% | 1.1% | 0.18% |
| Dec 2025 | 55.9% | 7% | 16.1% | 20% | 0.94% | 0.12% |
| Jan 2026 | 57.9% | 6.1% | 17.1% | 17.7% | 1% | 0.16% |
| Feb 2026 | 55.4% | 7.2% | 16.4% | 19.9% | 0.96% | 0.15% |
| Mar 2026 | 56% | 7.1% | 16.2% | 19.6% | 0.95% | 0.15% |
| Apr 2026 | 56.1% | 7.2% | 15.7% | 19.8% | 0.97% | 0.13% |
| May 2026 | 56.7% | 9% | 15.8% | 17% | 1.2% | 0.24% |
| Jun 2026 | 58.3% | 7.2% | 15.8% | 16.8% | 1.8% | 0.13% |
| Jul 2026 | 57.4% | 7.1% | 17.8% | 16.4% | 1.2% | 0.13% |
| Aug 2026 | 45.1% | 27% | 14.3% | 12.7% | 0.73% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.1% | 1.1M | +2.7% | -12.2 points | |
| 2, moved from 4th to 2nd | 27% | 673K | +398.5% | +19.9 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 14.3% | 356K | +4.9% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 12.7% | 316K | +0.86% | -3.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.73% | 18.1K | -18.5% | -0.4 points | |
| 6, held 6th | 0.12% | 2.9K | +20.8% | 0 points |
1.
Epson
45.1%
Held 1st. 1.1M estimated branded searches, +2.7% vs prior month. Share -12.2 points.
2.
DNP27%
Moved from 4th to 2nd. 673K estimated branded searches, +398.5% vs prior month. Share +19.9 points.
3.
Canon14.3%
Moved from 2nd to 3rd. 356K estimated branded searches, +4.9% vs prior month. Share -3.5 points.
4.
HP12.7%
Moved from 3rd to 4th. 316K estimated branded searches, +0.86% vs prior month. Share -3.7 points.
5.
HiTi0.73%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
6.
Citizen0.12%
Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
Compare search popularity between Canon and its closest rivals
Every comparison with Canon
22 comparisons
- Canon vs Mint
- Canon vs Polaroid
- Canon vs DNP
- Canon vs Epson
- Canon vs Fujifilm
- Canon vs Nikon
- Canon vs Sony
- Canon vs Swarovski
- Canon vs Xerox
- Canon vs HP
- Brother vs Canon
- Canon vs Panasonic
- Canon vs Tamron
- Canon vs Vortex
- Bushnell vs Canon
- Canon vs Lexmark
- Canon vs Sigma
- Canon vs Kodak
- Canon vs HiTi
- Canon vs Lomography
- Canon vs Citizen
- Canon vs Tokina
How has branded search demand for Canon changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Canon worldwide rose from 315K to 356K.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among photo printer brands worldwide decreased from 16% to 14.3%.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among photo printer brands worldwide peaked at 17.8% in July 2026 and was lowest at 14.3% in August 2026.
How did search popularity change for photo printer brands worldwide in August 2026?
5 changes
In August 2026, DNP overtook HP to rank 2nd among photo printer brands worldwide, at 27%.
In August 2026, Epson lost estimated Share of Search among photo printer brands worldwide, from 57.4% to 45.1%.
In August 2026, HP lost estimated Share of Search among photo printer brands worldwide, from 16.4% to 12.7%.
In August 2026, Canon lost estimated Share of Search among photo printer brands worldwide, from 17.8% to 14.3%.
Estimated monthly branded searches for HiTi worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
Where does Canon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Binocular brands | 3rd of 5 | 7.1% | Show ranking |
| Camera brands | 4th of 5 | 8% | Show ranking |
| Camera lenses | 3rd of 6 | 9.7% | Show ranking |
| Instant camera brands | 4th of 6 | 13.2% | Show ranking |
| Printer ink brands | 3rd of 6 | 13.6% | Show ranking |
| Photo printer brands | 3rd of 6 | 14.3% | Shown above |
| Home printer brands | 2nd of 5 | 17.2% | Show ranking |
How is Canon measured?
Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- canon pixma
- canon printer
- global canon
- printer canon
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Is Canon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.