Brandwave

How popular isCanon in search?

In August 2026, there were an estimated 356K branded searches for Canon worldwide which is up 12.9% over the last 11 months. Canon holds 13.6% estimated Share of Search among printer ink brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Epson42.9%
  2. Xerox21%
  3. Canon13.6%
  4. HP12.1%
  5. Brother8.4%
  6. Lexmark2%
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Which printer ink brands compete with Canon?

Canon against printer ink brands worldwide, by month

Share of Search by month for Epson, Xerox, Canon, HP, Brother, Lexmark. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonXeroxCanonHPBrotherLexmark
Oct 202539.9%24.5%11.5%14.4%6.9%2.7%
Nov 202541.1%24.6%11.4%13.8%6.8%2.2%
Dec 202540%25%11.5%14.3%6.9%2.2%
Jan 202642.3%22.3%12.5%13%7.6%2.4%
Feb 202639.4%25.5%11.6%14.2%6.9%2.3%
Mar 202640%25.2%11.5%14%6.8%2.3%
Apr 202641.8%21.9%11.7%14.8%7.3%2.4%
May 202642.9%22.6%12%12.8%7.6%2.1%
Jun 202643.7%22.1%11.8%12.6%7.4%2.4%
Jul 202642.6%21.4%13.2%12.2%8.6%2%
Aug 202642.9%21%13.6%12.1%8.4%2%
Sep 2026——————

  1. 1.Epson

    42.9%

    Held 1st. 1.1M estimated branded searches, +2.7% vs prior month. Share +0.3 points.

  2. 2.Xerox

    21%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Canon

    13.6%

    Held 3rd. 356K estimated branded searches, +4.9% vs prior month. Share +0.4 points.

  4. 4.HP

    12.1%

    Held 4th. 316K estimated branded searches, +0.86% vs prior month. Share -0.1 points.

  5. 5.Brother

    8.4%

    Held 5th. 220K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Lexmark

    2%

    Held 6th. 53K estimated branded searches, +4.5% vs prior month. Share 0 points.

Compare search popularity between Canon and its closest rivals

How has branded search demand for Canon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Canon worldwide rose from 315K to 356K.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among printer ink brands worldwide increased from 11.5% to 13.6%.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among printer ink brands worldwide peaked at 13.6% in August 2026 and was lowest at 11.4% in November 2025.
  • Across the 11 months ending August 2026, Canon rose from 4th to 3rd among printer ink brands worldwide.

How did search popularity change for printer ink brands worldwide in August 2026?

  1. Xerox’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 22.6% to 21% in August 2026.

  2. HP’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 12.8% to 12.1% in August 2026.

  3. Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.

  4. Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.

  5. Estimated monthly branded searches for Lexmark worldwide fell 27.4% over 11 measured months, from 73K to 53K in August 2026.

Where does Canon compete?

Canon is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Binocular brands3rd of 57.1%Show ranking
Camera brands4th of 58%Show ranking
Camera lenses3rd of 69.7%Show ranking
Instant camera brands4th of 613.2%Show ranking
Printer ink brands3rd of 613.6%Shown above
Photo printer brands3rd of 614.3%Show ranking
Home printer brands2nd of 517.2%Show ranking

How is Canon measured?

Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • canon pixma
  • canon printer
  • global canon
  • printer canon

Do you work for Canon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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