Brandwave

How popular isCanon in search?

In August 2026, there were an estimated 356K branded searches for Canon worldwide which is up 12.9% over the last 11 months. Canon holds 13.2% estimated Share of Search among instant camera brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fujifilm30.4%
  2. Mint30.4%
  3. Polaroid24.9%
  4. Canon13.2%
  5. Kodak1%
  6. Lomography0.13%
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Which instant camera brands compete with Canon?

Canon against instant camera brands worldwide, by month

Share of Search by month for Fujifilm, Mint, Polaroid, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthFujifilmMintPolaroidCanonKodakLomography
Oct 202530.9%30.9%25.3%11.8%1%0.14%
Nov 202530.9%25.3%30.9%11.7%1%0.11%
Dec 202531.5%26%31.5%9.8%1%0.11%
Jan 202634.5%28.4%23.2%12.9%0.93%0.1%
Feb 202630.2%30.2%24.7%13.8%1%0.13%
Mar 202634.5%28.2%23.1%12.9%1.1%0.12%
Apr 202632.7%32.7%21.8%11.7%1.1%0.12%
May 202632.7%32.7%21.9%11.6%1.1%0.12%
Jun 202630.4%30.4%24.8%13.3%1%0.13%
Jul 202634.1%27.9%22.8%14%1.1%0.15%
Aug 202630.4%30.4%24.9%13.2%1%0.13%
Sep 2026——————

  1. 1.Fujifilm

    30.4%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Mint

    30.4%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +2.6 points.

  3. 3.Polaroid

    24.9%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +2.1 points.

  4. 4.Canon

    13.2%

    Held 4th. 356K estimated branded searches, +4.9% vs prior month. Share -0.9 points.

  5. 5.Kodak

    1%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Lomography

    0.13%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Canon and its closest rivals

How has branded search demand for Canon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Canon worldwide rose from 315K to 356K.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among instant camera brands worldwide increased from 11.8% to 13.2%.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among instant camera brands worldwide peaked at 14% in July 2026 and was lowest at 9.8% in December 2025.

How did search popularity change for instant camera brands worldwide in August 2026?

  1. In August 2026, Mint gained estimated Share of Search among instant camera brands worldwide, from 27.9% to 30.4%.

  2. In August 2026, Polaroid gained estimated Share of Search among instant camera brands worldwide, from 22.8% to 24.9%.

  3. In August 2026, Fujifilm lost estimated Share of Search among instant camera brands worldwide, from 34.1% to 30.4%.

  4. In August 2026, Canon lost estimated Share of Search among instant camera brands worldwide, from 14% to 13.2%.

Where does Canon compete?

Canon is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Binocular brands3rd of 57.1%Show ranking
Camera brands4th of 58%Show ranking
Camera lenses3rd of 69.7%Show ranking
Instant camera brands4th of 613.2%Shown above
Printer ink brands3rd of 613.6%Show ranking
Photo printer brands3rd of 614.3%Show ranking
Home printer brands2nd of 517.2%Show ranking

How is Canon measured?

Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • canon pixma
  • canon printer
  • global canon
  • printer canon

Do you work for Canon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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