Camera lens brands:Which are searched most?
In September 2026, Sony was the most searched among camera lens brands worldwide, with an estimated 4M branded searches and 58.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the camera lens brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sony, Sigma, Nikon, Canon. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Sigma | Nikon | Canon | Tamron |
|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 29.5% | 13.3% | 5% | 1.4% |
| Nov 2025 | 56.4% | 25.6% | 12.7% | 4.2% | 1% |
| Dec 2025 | 59.4% | 21.7% | 13.5% | 4.4% | 1.1% |
| Jan 2026 | 54.9% | 26.3% | 12.5% | 5.3% | 1.1% |
| Feb 2026 | 53.9% | 25.9% | 13.6% | 5.2% | 1.5% |
| Mar 2026 | 54.4% | 25.1% | 14.3% | 5% | 1.2% |
| Apr 2026 | 53.8% | 25.5% | 14.6% | 4.8% | 1.2% |
| May 2026 | 54.6% | 25.1% | 14.3% | 4.7% | 1.2% |
| Jun 2026 | 55.1% | 25.8% | 12.9% | 4.9% | 1.2% |
| Jul 2026 | 60.6% | 20.2% | 12.4% | 5.4% | 1.4% |
| Aug 2026 | 60.9% | 19.1% | 13.3% | 5.4% | 1.3% |
| Sep 2026 | 58.5% | 22.8% | 12.3% | 5.3% | 1.1% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.5% | 4M | -1.7% | -2.4 points | |
| 2, held 2nd | 22.8% | 1.5M | +22.2% | +3.7 points | |
| 3, held 3rd | 12.3% | 836K | -5.1% | -1 points | |
| 4, held 4th | 5.3% | 356K | 0% | -0.1 points | |
| 5, held 5th | 1.1% | 75.3K | -15.2% | -0.2 points |
1.
Sony58.5%
Held 1st. 4M estimated branded searches, -1.7% vs prior month. Share -2.4 points.
2.
Sigma
22.8%
Held 2nd. 1.5M estimated branded searches, +22.2% vs prior month. Share +3.7 points.
3.
Nikon12.3%
Held 3rd. 836K estimated branded searches, -5.1% vs prior month. Share -1 points.
4.
Canon5.3%
Held 4th. 356K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Tamron1.1%
Held 5th. 75.3K estimated branded searches, -15.2% vs prior month. Share -0.2 points.
Compare search popularity between leading brands
Which brand is most popular in search among camera lens brands worldwide?
5 brands
In September 2026, Sony was the most searched among camera lens brands worldwide, with an estimated 4M branded searches and 58.5% estimated Share of Search within this set. Sigma is in 2nd place, 35.7 percentage points behind at 22.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Sony | 50.8% → 58.5% | 60.9%Aug 2026 | 50.8%Oct 2025 | 1st |
| Sigma | 29.5% → 22.8% | 29.5%Oct 2025 | 19.1%Aug 2026 | 2nd |
| Nikon | 13.3% → 12.3% | 14.6%Apr 2026 | 12.3%Sep 2026 | 3rd |
| Canon | 5% → 5.3% | 5.4%Jul 2026 | 4.2%Nov 2025 | 4th |
| Tamron | 1.4% → 1.1% | 1.5%Feb 2026 | 1%Nov 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among camera lens brands worldwide increased from 50.8% to 58.5%.
- Across the 12 months ending September 2026, Sigma’s estimated Share of Search among camera lens brands worldwide decreased from 29.5% to 22.8%.
- Across the 12 months ending September 2026, Nikon’s estimated Share of Search among camera lens brands worldwide decreased from 13.3% to 12.3%.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among camera lens brands worldwide peaked at 60.9% in August 2026 and was lowest at 50.8% in October 2025.
- Across the 12 months ending September 2026, Sigma’s estimated Share of Search among camera lens brands worldwide peaked at 29.5% in October 2025 and was lowest at 19.1% in August 2026.
- Across the 12 months ending September 2026, Nikon’s estimated Share of Search among camera lens brands worldwide peaked at 14.6% in April 2026 and was lowest at 12.3% in September 2026.
- Across the 12 months ending September 2026, Canon’s estimated Share of Search among camera lens brands worldwide peaked at 5.4% in July 2026 and was lowest at 4.2% in November 2025.
- Across the 12 months ending September 2026, Canon and Tamron held steady: their estimated Share of Search among camera lens brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for camera lens brands worldwide in September 2026?
5 changes
In September 2026, Sigma gained estimated Share of Search among camera lens brands worldwide, from 19.1% to 22.8%.
In September 2026, Sony lost estimated Share of Search among camera lens brands worldwide, from 60.9% to 58.5%.
In September 2026, Nikon lost estimated Share of Search among camera lens brands worldwide, from 13.3% to 12.3%.
Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.
Estimated monthly branded searches for Tamron worldwide fell 15.2% over 12 measured months, from 88.8K to 75.3K in September 2026.
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