Brandwave

How popular isTokina?

In September 2026, people searched for Tokina by name about 4,900 times worldwide, an 18.3% decrease from the previous year. These searches made up 0.09% of all global camera lens brand searches, placing Tokina seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about camera lens brands, Tokina did not appear in any of the answers.

Search and AI answers in September 2026

Tokina is the seventh most searched of 7 competitors and not listed in any AI answer.

  1. SonyShare of searches 64.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. NikonShare of searches 15.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. FujifilmShare of searches 15.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. CanonShare of searches 1.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. TokinaShare of searches 0.09%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top camera lens brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tokina did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canon1st
  2. Sony2nd
  3. Sigma3rd
  4. Nikon4th
  5. Tamron5th
  6. Fujifilm6th
  7. Tokina–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nikon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sigma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fujifilm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tamron2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tokina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camera lens brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which camera lens brands compete with Tokina?

Tokina against camera lens brands worldwide, by month

Share of searches by month for Sony, Nikon, Fujifilm, Tokina. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyNikonFujifilmCanonTamronSigmaTokina
Oct 202559.4%18%17.5%2%1.9%1.1%0.13%
Nov 202563.7%17.1%15.1%1.7%1.4%0.91%0.11%
Dec 202562%16.7%17.4%1.6%1.3%0.86%0.1%
Jan 202662%15.9%17.8%2%1.3%0.88%0.11%
Feb 202662.4%17.8%14.8%2%2%0.89%0.13%
Mar 202660.2%18.2%17%1.9%1.6%1%0.12%
Apr 202660.2%18.5%17%1.6%1.6%1%0.14%
May 202660.5%18.3%17.1%1.6%1.6%0.84%0.12%
Jun 202663.4%17.3%15%1.7%1.6%0.9%0.11%
Jul 202664.9%15%16%1.5%1.7%0.79%0.1%
Aug 202664.3%16.3%15.2%1.7%1.6%0.75%0.09%
Sep 202664.6%15.8%15.6%1.7%1.4%0.77%0.09%

  1. 1.Sony

    64.6%

    Held 1st. 3.4M estimated branded searches, -1.9% vs prior month. Share +0.3 points.

  2. 2.Nikon

    15.8%

    Held 2nd. 836K estimated branded searches, -5.1% vs prior month. Share -0.5 points.

  3. 3.Fujifilm

    15.6%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Canon

    1.7%

    Held 4th. 91.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Tamron

    1.4%

    Held 5th. 75.3K estimated branded searches, -15.2% vs prior month. Share -0.2 points.

  6. 6.Sigma

    0.77%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Tokina

    0.09%

    Held 7th. 4.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Tokina and its closest rivals

Every comparison with Tokina

6 comparisons

How has branded search demand for Tokina changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tokina worldwide fell from 6K to 4.9K.
  • Across the 12 months ending September 2026, Tokina’s share of searches among camera lens brands worldwide held steady, from 0.13% to 0.09%.

How did search popularity change for camera lens brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.8M to 3.4M in September 2026.

  2. Estimated monthly branded searches for Tokina worldwide fell 18.3% over 12 measured months, from 6K to 4.9K in September 2026.

  3. Estimated monthly branded searches for Sigma worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Tamron worldwide fell 15.2% over 12 measured months, from 88.8K to 75.3K in September 2026.

How are Tokina’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tokina’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tokina
  • tokina lens

Do you work for Tokina? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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