Brandwave

How popular isSony in search?

In September 2026, there were an estimated 4M branded searches for Sony worldwide which is up 22.3% over the last 12 months. Sony holds 76.6% estimated Share of Search among camera lens brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sony76.6%
  2. Nikon18.8%
  3. Canon2%
  4. Tamron1.7%
  5. Sigma0.91%
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Which camera lens brands compete with Sony?

Sony against camera lens brands worldwide, by month

Share of Search by month for Sony, Nikon, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthSonyNikonCanonTamronSigma
Oct 202572.2%21.9%2.3%2.3%1.3%
Nov 202575.1%20.2%2%1.6%1.1%
Dec 202575.2%20.3%1.9%1.6%1%
Jan 202675.5%19.4%2.4%1.6%1.1%
Feb 202673.4%20.9%2.3%2.3%1%
Mar 202672.6%22%2.3%1.9%1.2%
Apr 202672.7%22.3%1.9%1.9%1.2%
May 202673.1%22.1%1.9%1.9%1%
Jun 202674.7%20.3%1.9%1.9%1.1%
Jul 202677.4%17.9%1.7%2.1%0.94%
Aug 202676%19.2%2%1.9%0.88%
Sep 202676.6%18.8%2%1.7%0.91%

  1. 1.Sony

    76.6%

    Held 1st. 3.4M estimated branded searches, -1.9% vs prior month. Share +0.6 points.

  2. 2.Nikon

    18.8%

    Held 2nd. 836K estimated branded searches, -5.1% vs prior month. Share -0.5 points.

  3. 3.Canon

    2%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Tamron

    1.7%

    Held 4th. 75.3K estimated branded searches, -15.2% vs prior month. Share -0.2 points.

  5. 5.Sigma

    0.91%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sony and its closest rivals

Every comparison with Sony

How has branded search demand for Sony changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sony worldwide rose from 3.2M to 4M.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among camera lens brands worldwide increased from 72.2% to 76.6%.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among camera lens brands worldwide peaked at 77.4% in July 2026 and was lowest at 72.2% in October 2025.

How did search popularity change for camera lens brands worldwide in September 2026?

  1. In September 2026, Sony gained estimated Share of Search among camera lens brands worldwide, from 76% to 76.6%.

  2. Estimated monthly branded searches for Sigma worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  3. Estimated monthly branded searches for Tamron worldwide fell 15.2% over 12 measured months, from 88.8K to 75.3K in September 2026.

Where does Sony compete?

Sony is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Headphone brands3rd of 914.2%Show ranking
Earbud brands2nd of 519%Show ranking
Gaming console brands3rd of 517.8%Show ranking
Home cinema brands3rd of 827.8%Show ranking
Bluetooth headphones brands2nd of 735.5%Show ranking
Wireless earbud brands2nd of 635.5%Show ranking
Wireless headphones brands2nd of 438%Show ranking
Party speaker brands2nd of 638.7%Show ranking
Earphones brands2nd of 644%Show ranking
Ear buds brands2nd of 345.1%Show ranking
Wireless speaker brands2nd of 345.1%Show ranking
Kids headphones2nd of 647.9%Show ranking
Camera brands1st of 754.3%Show ranking
TV brands1st of 749.9%Show ranking
Surround sound system brands1st of 766%Show ranking
Television brands1st of 559.6%Show ranking
Camera lenses1st of 676.5%Show ranking
Camera lens brands1st of 576.6%Shown above
Telephoto lens brands1st of 378.6%Show ranking
Wide angle lens brands1st of 378.6%Show ranking
Studio headphone brands1st of 688.6%Show ranking
Home theater projector brands1st of 488.5%Show ranking

How is Sony measured?

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • sony
  • sony camera
  • sony cyber shot
  • sony headphone

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave also tracks PlayStation and PlayStation VR2, owned by the same company, worldwide.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

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