Bose vs Sony:Which is more popular by branded search?
In August 2026, Sony had more branded searches than Bose among earbud brands worldwide. Sony was estimated to have 2.7M branded searches compared to Bose’s 1.1M, and held a 26.1% Share of Search versus Bose’s 10.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bose or Sony?
Compare the earbud brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sony, Bose. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | Sony | Bose | Samsung | Jabra |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 22.1% | 10.6% | 4.5% | 2.4% |
| Nov 2025 | 64% | 19.2% | 12.1% | 3% | 1.7% |
| Dec 2025 | 64.7% | 19.4% | 11.7% | 2.8% | 1.4% |
| Jan 2026 | 58.4% | 26.2% | 9.7% | 3.8% | 1.9% |
| Feb 2026 | 57.8% | 25.9% | 9.7% | 4.4% | 2.3% |
| Mar 2026 | 62.4% | 22.8% | 8.9% | 3.8% | 2% |
| Apr 2026 | 57.7% | 25.8% | 10.1% | 4.1% | 2.3% |
| May 2026 | 57.5% | 25.7% | 10.9% | 4% | 1.9% |
| Jun 2026 | 57.5% | 25.8% | 10.8% | 4% | 1.9% |
| Jul 2026 | 54.2% | 29.7% | 10.2% | 4.1% | 1.8% |
| Aug 2026 | 58.2% | 26.1% | 10.2% | 4% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Bose and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of Bose in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among earbud brands worldwide moved from 10.6% to 10.2%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among earbud brands worldwide moved from 22.1% to 26.1%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
How did search popularity change for earbud brands worldwide in August 2026?
2 changes
In August 2026, Sony lost estimated Share of Search among earbud brands worldwide, from 29.7% to 26.1%.
Bose’s estimated Share of Search among earbud brands worldwide has lost ground for 3 months in a row, from 10.9% to 10.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bose’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.