How popular isBose in search?
In August 2026, there were an estimated 1.1M branded searches for Bose worldwide which held steady over the last 11 months. Bose holds 59.8% estimated Share of Search among over-ear headphone brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Bose59.8%- Audio-Technica15.8%
Bowers & Wilkins10.5%Beyerdynamic8.4%
Sennheiser5.6%
Follow Bose and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which over-ear headphone brands compete with Bose?
Share of Search by month for Bose, Audio-Technica, Bowers & Wilkins, Beyerdynamic, Sennheiser. The figures are in the table below the chart.
View monthly share of search table
| Month | Bose | Audio-Technica | Bowers & Wilkins | Beyerdynamic | Sennheiser |
|---|---|---|---|---|---|
| Oct 2025 | 55.4% | 17.4% | 11.3% | 9.5% | 6.3% |
| Nov 2025 | 61.2% | 14.7% | 9.5% | 9.3% | 5.3% |
| Dec 2025 | 61.7% | 15.2% | 10.1% | 8.4% | 4.6% |
| Jan 2026 | 51.6% | 20.5% | 11.1% | 10.8% | 5.9% |
| Feb 2026 | 52.5% | 18.7% | 11.5% | 11.1% | 6.3% |
| Mar 2026 | 53.7% | 17.3% | 11.2% | 10.7% | 7.2% |
| Apr 2026 | 55.9% | 17.3% | 11.5% | 9.2% | 6.1% |
| May 2026 | 55.8% | 16.2% | 12.9% | 8.8% | 6.2% |
| Jun 2026 | 55.4% | 16.6% | 13.2% | 8.9% | 5.9% |
| Jul 2026 | 56.4% | 17.3% | 11.5% | 8.9% | 6% |
| Aug 2026 | 59.8% | 15.8% | 10.5% | 8.4% | 5.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.8% | 1.1M | +13.2% | +3.4 points | |
| 2, held 2nd | 15.8% | 282K | -2.6% | -1.5 points | |
| 3, held 3rd | 10.5% | 187K | -2.5% | -1 points | |
| 4, held 4th | 8.4% | 150K | 0% | -0.6 points | |
| 5, held 5th | 5.6% | 100K | +0.09% | -0.4 points |
1.
Bose59.8%
held 1st · 1.1M estimated branded searches · +13.2% vs prior month · +3.4 points
15.8%
held 2nd · 282K estimated branded searches · -2.6% vs prior month · -1.5 points
10.5%
held 3rd · 187K estimated branded searches · -2.5% vs prior month · -1 points
8.4%
held 4th · 150K estimated branded searches · 0% vs prior month · -0.6 points
5.6%
held 5th · 100K estimated branded searches · +0.09% vs prior month · -0.4 points
Compare search popularity between Bose and its closest rivals
How has branded search demand for Bose changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bose worldwide held steady at 1.1M.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among over-ear headphone brands worldwide increased from 55.4% to 59.8%.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among over-ear headphone brands worldwide peaked at 61.7% in December 2025 and was lowest at 51.6% in January 2026.
How did search popularity change for over-ear headphone brands worldwide in August 2026?
5 changes
In August 2026, Bose gained estimated Share of Search among over-ear headphone brands worldwide, from 56.4% to 59.8%.
In August 2026, Audio-Technica lost estimated Share of Search among over-ear headphone brands worldwide, from 17.3% to 15.8%.
In August 2026, Bowers & Wilkins lost estimated Share of Search among over-ear headphone brands worldwide, from 11.5% to 10.5%.
In August 2026, Beyerdynamic lost estimated Share of Search among over-ear headphone brands worldwide, from 8.9% to 8.4%.
Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026.
Which portable speaker brands compete with Bose?
Share of Search by month for Bose, Sonos, Soundcore, Marshall, Ultimate Ears. The figures are in the table below the chart.
View monthly share of search table
| Month | Bose | Sonos | Soundcore | Marshall | Ultimate Ears |
|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 28.9% | 18.2% | 14.3% | 3.4% |
| Nov 2025 | 40.3% | 30.5% | 15.3% | 10.7% | 3.2% |
| Dec 2025 | 40.6% | 27.6% | 16.8% | 11.5% | 3.4% |
| Jan 2026 | 34% | 29.4% | 18.5% | 14.6% | 3.5% |
| Feb 2026 | 33.8% | 29% | 21.6% | 12.2% | 3.4% |
| Mar 2026 | 31.6% | 31.6% | 20% | 13.2% | 3.6% |
| Apr 2026 | 33% | 28.4% | 20.9% | 13.8% | 3.9% |
| May 2026 | 31.9% | 30% | 22.2% | 12.4% | 3.5% |
| Jun 2026 | 32.3% | 26.2% | 23.1% | 14.9% | 3.6% |
| Jul 2026 | 32.6% | 26% | 20.1% | 17.8% | 3.6% |
| Aug 2026 | 32.8% | 26.9% | 21% | 16.1% | 3.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.8% | 1.1M | +13.2% | +0.2 points | |
| 2, held 2nd | 26.9% | 877K | +16.3% | +0.9 points | |
| 3, held 3rd | 21% | 683K | +17.2% | +0.9 points | |
| 4, held 4th | 16.1% | 525K | +2% | -1.6 points | |
| 5, held 5th | 3.2% | 104K | 0% | -0.4 points |
1.
Bose32.8%
held 1st · 1.1M estimated branded searches · +13.2% vs prior month · +0.2 points
2.
Sonos26.9%
held 2nd · 877K estimated branded searches · +16.3% vs prior month · +0.9 points
21%
held 3rd · 683K estimated branded searches · +17.2% vs prior month · +0.9 points
4.
Marshall16.1%
held 4th · 525K estimated branded searches · +2% vs prior month · -1.6 points
3.2%
held 5th · 104K estimated branded searches · 0% vs prior month · -0.4 points
Compare search popularity between Bose and its closest rivals
How has branded search demand for Bose changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among portable speaker brands worldwide decreased from 35.2% to 32.8%.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among portable speaker brands worldwide peaked at 40.6% in December 2025 and was lowest at 31.6% in March 2026.
How did search popularity change for portable speaker brands worldwide in August 2026?
4 changes
In August 2026, Sonos gained estimated Share of Search among portable speaker brands worldwide, from 26% to 26.9%.
In August 2026, Soundcore gained estimated Share of Search among portable speaker brands worldwide, from 20.1% to 21%.
In August 2026, Marshall lost estimated Share of Search among portable speaker brands worldwide, from 17.8% to 16.1%.
Bose’s estimated Share of Search among portable speaker brands worldwide has gained ground for 3 months in a row, from 31.9% to 32.8% in August 2026.
How is Bose measured?
Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- bluetooth speaker bose
- bose bluetooth speaker
- bose com
- bose headphone
- bose quietcomfort
- bose soundlink
- bose speaker
- headphone bose
- speaker bose
Do you work for Bose? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bose your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.