Brandwave

Bose vs Turtle Beach:Which is more popular?

In September 2026, Turtle Beach had more branded searches than Bose among wireless headset brands worldwide. Turtle Beach had about 362,000 branded searches, while Bose had 1,600. Turtle Beach made up 5.2% of all wireless headset brand searches we track, and Bose accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about wireless headset brands, Bose appeared in three of the five answers and Turtle Beach in two. Bose was mentioned before Turtle Beach in three out of four answers that named either.

Among wireless headset brands worldwide in September 2026

Who do people search for more?

Turtle Beach, about 226 searches for every 1 for Bose

Turtle Beach 362K searchesBose 1.6K searches

Who does AI mention more?

Bose, mentioned in 3 of 5 answers, Turtle Beach in 2

Bose in 3 of 5Turtle Beach in 2 of 5

Who does AI recommend more?

Bose, named ahead of Turtle Beach in 3 of 4 answers

Bose first in 3Turtle Beach first in 1

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Top wireless headset brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bose was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Turtle Beach was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bose was listed before Turtle Beach in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SteelSeries1st
  2. HyperX2nd
  3. Sony3rd
  4. Logitech4th
  5. Razer5th
  6. Bose6th
  7. Jabra7th
  8. Turtle Beach8th
  9. Corsair–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HyperX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SteelSeries4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turtle Beach2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jabra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corsair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wireless headset brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bose or Turtle Beach more popular in search?

This chart shows how often people search Google for Bose and Turtle Beach by name. Each line represents a brand's share of searches for all nine wireless headset brands we track, month by month, from English-language searches worldwide.

Bose and Turtle Beach among wireless headset brands worldwide, by month

Share of searches by month for Turtle Beach, Bose. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyLogitechCorsairRazerHyperXTurtle BeachJabraSteelSeriesBose
Oct 202531.9%26%11.7%11.7%8.2%5.1%5.2%0.03%0.03%
Nov 202533.9%22.6%12.4%12.4%9.4%4.8%4.5%0.04%0.02%
Dec 202533.8%22.6%12.3%12.3%9.3%5.9%3.7%0.04%0.02%
Jan 202633.6%22.4%15%12.3%8.1%4.6%3.9%0.04%0.02%
Feb 202633.7%22.6%12.4%12.4%8.5%5.4%4.9%0.04%0.02%
Mar 202632.9%22%14.7%12.1%8.3%5.2%4.7%0.03%0.02%
Apr 202635.2%23.6%12.9%10.6%8.1%4.6%4.9%0.03%0.03%
May 202635.4%23.7%13%10.6%8.1%4.7%4.3%0.03%0.03%
Jun 202635%23.4%12.8%10.5%8.4%5.5%4.3%0.02%0.02%
Jul 202641.4%18.4%12.4%10.2%8.2%5.3%4.2%0.02%0.02%
Aug 202639.6%21.7%11.9%9.7%7.8%5.2%4%0.03%0.02%
Sep 202639.5%21.6%11.9%9.7%7.8%5.2%4.3%0.03%0.02%

How has the Bose and Turtle Beach comparison changed over the last 12 months?

3 findings
  • Turtle Beach was ahead of Bose in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bose’s share of searches among wireless headset brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Turtle Beach’s share of searches among wireless headset brands worldwide moved from 5.1% to 5.2%, and its estimated monthly branded searches held steady at 362K.

How did search popularity change for wireless headset brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Bose worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bose’s and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bose

1 branded search term

  • bose pa

Turtle Beach

3 branded search terms

  • turtle beach
  • turtle beach headset
  • turtlebeach

How the Brand Demand Index is measured

Other head-to-heads among wireless headset brands

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