Brandwave

How popular isRazer in search?

In September 2026, there were an estimated 870K branded searches for Razer worldwide which is down 16.6% over the last 12 months. Razer holds 16.9% estimated Share of Search among wireless headset brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Logitech33.5%
  2. Razer16.9%
  3. Corsair16.4%
  4. HyperX10.5%
  5. SteelSeries8.8%
  6. Turtle Beach7%
  7. Jabra7%
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Which wireless headset brands compete with Razer?

Razer against wireless headset brands worldwide, by month

Share of Search by month for Logitech, Razer, Corsair, HyperX, SteelSeries, Turtle Beach, Jabra. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerCorsairHyperXSteelSeriesTurtle BeachJabra
Oct 202535.4%17.7%14.5%9.8%9.4%6.1%7.1%
Nov 202532.1%18.9%15.4%11.3%10.2%5.9%6.2%
Dec 202532%18.8%15.4%11.3%10.1%7.1%5.2%
Jan 202631.9%18.8%18.4%9.8%10.1%5.5%5.5%
Feb 202632.4%18.8%15.3%10.2%10.1%6.5%6.7%
Mar 202631.5%18.2%18%9.9%9.7%6.1%6.5%
Apr 202634.5%16.8%16.7%10.2%9%5.8%7.1%
May 202634.5%17.2%16.8%10.2%9%5.9%6.4%
Jun 202633.8%16.7%16.6%10.6%8.9%6.9%6.4%
Jul 202629.8%17.9%17.6%11.2%9.5%7.3%6.8%
Aug 202632.9%16.8%16.1%10.3%10.6%6.9%6.4%
Sep 202633.5%16.9%16.4%10.5%8.8%7%7%

  1. 1.Logitech

    33.5%

    Held 1st. 1.7M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Razer

    16.9%

    Held 2nd. 870K estimated branded searches, -1.4% vs prior month. Share 0 points.

  3. 3.Corsair

    16.4%

    Held 3rd. 844K estimated branded searches, -0.08% vs prior month. Share +0.3 points.

  4. 4.HyperX

    10.5%

    Moved from 5th to 4th. 541K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.SteelSeries

    8.8%

    Moved from 4th to 5th. 455K estimated branded searches, -18% vs prior month. Share -1.8 points.

  6. 6.Turtle Beach

    7%

    Held 6th. 362K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Jabra

    7%

    Held 7th. 360K estimated branded searches, +7.3% vs prior month. Share +0.6 points.

Compare search popularity between Razer and its closest rivals

Every comparison with Razer

How has branded search demand for Razer changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Razer worldwide fell from 1M to 870K.
  • Across the 12 months ending September 2026, Razer’s estimated Share of Search among wireless headset brands worldwide decreased from 17.7% to 16.9%.
  • Across the 12 months ending September 2026, Razer’s estimated Share of Search among wireless headset brands worldwide peaked at 18.9% in November 2025 and was lowest at 16.7% in June 2026.

How did search popularity change for wireless headset brands worldwide in September 2026?

  1. In September 2026, Jabra gained estimated Share of Search among wireless headset brands worldwide, from 6.4% to 7%.

  2. In September 2026, Logitech gained estimated Share of Search among wireless headset brands worldwide, from 32.9% to 33.5%.

  3. In September 2026, SteelSeries lost estimated Share of Search among wireless headset brands worldwide, from 10.6% to 8.8%.

  4. In September 2026, HyperX rose from 5th to 4th among wireless headset brands worldwide.

  5. Estimated monthly branded searches for Razer worldwide fell 16.6% over 12 measured months, from 1M to 870K in September 2026.

Where does Razer compete?

Razer is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands5th of 75.4%Show ranking
Wireless keyboard brands3rd of 514.5%Show ranking
Wireless headset brands2nd of 716.9%Shown above
Streaming webcam brands3rd of 517.8%Show ranking
Webcam brands3rd of 517.8%Show ranking
Gaming peripheral brands2nd of 618.1%Show ranking
Computer mouse brands2nd of 520.2%Show ranking
Gaming mouse brands2nd of 521.9%Show ranking
Gaming headset brands2nd of 622%Show ranking
Gaming chair brands1st of 638.2%Show ranking
Wireless mouse brands1st of 340.1%Show ranking

How is Razer measured?

Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • gaming mouse razer
  • razer
  • razer deathadder
  • razer gaming mouse
  • razer kiyo
  • razer mouse
  • razer webcam
  • webcam razer

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How the Brand Demand Index is measured

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