Brandwave

Gaming chair brands:Which brands are most popular in search?

In August 2026, Herman Miller was the most searched among gaming chair brands worldwide, with an estimated 1M branded searches and 43.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Herman Miller43.6%
  2. Razer37.4%
  3. Secretlab15.5%
  4. DXRacer1.7%
  5. AndaSeat1.4%
  6. Noblechairs0.34%

Follow gaming chair brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the gaming chair brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gaming chair brands worldwide, by month

Share of Search by month for Herman Miller, Razer, Secretlab. The figures are in the table below the chart.

View monthly share of search table
MonthHerman MillerRazerSecretlabDXRacerAndaSeatNoblechairs
Oct 202538.6%42.6%15%2%1.3%0.4%
Nov 202538%40.6%17.6%1.9%1.3%0.47%
Dec 202536.7%44.1%15.7%1.7%1.4%0.42%
Jan 202638.9%42.8%15.1%1.7%1.1%0.33%
Feb 202639.9%44.1%12.7%1.7%1.1%0.42%
Mar 202642.8%41.7%12.1%1.6%1.3%0.4%
Apr 202641.3%40.9%14.2%1.9%1.3%0.38%
May 202643.7%39.4%13.7%1.5%1.2%0.37%
Jun 202640.8%39.2%16.9%1.5%1.2%0.37%
Jul 202643%39.9%13.9%1.5%1.3%0.37%
Aug 202643.6%37.4%15.5%1.7%1.4%0.34%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Herman Miller

    43.6%

    Held 1st. 1M estimated branded searches, +11% vs prior month. Share +0.6 points.

  2. 2.Razer

    37.4%

    Held 2nd. 885K estimated branded searches, +2.4% vs prior month. Share -2.5 points.

  3. 3.Secretlab

    15.5%

    Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +1.6 points.

  4. 4.DXRacer

    1.7%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  5. 5.AndaSeat

    1.4%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  6. 6.Noblechairs

    0.34%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among gaming chair brands worldwide?

In August 2026, Herman Miller was the most searched among gaming chair brands worldwide, with an estimated 1M branded searches and 43.6% estimated Share of Search within this set. Razer is in 2nd place, 6.3 percentage points behind at 37.4% Share of Search.

Global gaming chair brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Herman Miller38.6% → 43.6%43.7%May 202636.7%Dec 20252nd → 1st
Razer42.6% → 37.4%44.1%Feb 202637.4%Aug 20261st → 2nd
Secretlab15% → 15.5%17.6%Nov 202512.1%Mar 20263rd
DXRacer2% → 1.7%2%Oct 20251.5%May 20264th
AndaSeat1.3% → 1.4%1.4%Dec 20251.1%Jan 20265th
Noblechairs0.4% → 0.34%0.47%Nov 20250.33%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Herman Miller’s estimated Share of Search among gaming chair brands worldwide increased from 38.6% to 43.6%.
  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming chair brands worldwide decreased from 42.6% to 37.4%.
  • Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming chair brands worldwide increased from 15% to 15.5%.
  • Across the 11 months ending August 2026, Herman Miller’s estimated Share of Search among gaming chair brands worldwide peaked at 43.7% in May 2026 and was lowest at 36.7% in December 2025.
  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming chair brands worldwide peaked at 44.1% in February 2026 and was lowest at 37.4% in August 2026.
  • Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming chair brands worldwide peaked at 17.6% in November 2025 and was lowest at 12.1% in March 2026.
  • Across the 11 months ending August 2026, Herman Miller rose from 2nd to 1st among gaming chair brands worldwide.
  • Across the 11 months ending August 2026, Razer fell from 1st to 2nd among gaming chair brands worldwide.
  • Across the 11 months ending August 2026, DXRacer, AndaSeat and Noblechairs held steady: their estimated Share of Search among gaming chair brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for gaming chair brands worldwide in August 2026?

  1. In August 2026, Secretlab gained estimated Share of Search among gaming chair brands worldwide, from 13.9% to 15.5%.

  2. In August 2026, Herman Miller gained estimated Share of Search among gaming chair brands worldwide, from 43% to 43.6%.

  3. In August 2026, Razer lost estimated Share of Search among gaming chair brands worldwide, from 39.9% to 37.4%.

  4. Estimated monthly branded searches for DXRacer worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Noblechairs worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free