Brandwave

How popular isRazer in search?

In August 2026, there were an estimated 885K branded searches for Razer worldwide which is down 15.4% over the last 11 months. Razer holds 37.4% estimated Share of Search among gaming chair brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Herman Miller43.6%
  2. Razer37.4%
  3. Secretlab15.5%
  4. DXRacer1.7%
  5. AndaSeat1.4%
  6. Noblechairs0.34%
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Which gaming chair brands compete with Razer?

Razer against gaming chair brands worldwide, by month

Share of Search by month for Herman Miller, Razer, Secretlab. The figures are in the table below the chart.

View monthly share of search table
MonthHerman MillerRazerSecretlabDXRacerAndaSeatNoblechairs
Oct 202538.6%42.6%15%2%1.3%0.4%
Nov 202538%40.6%17.6%1.9%1.3%0.47%
Dec 202536.7%44.1%15.7%1.7%1.4%0.42%
Jan 202638.9%42.8%15.1%1.7%1.1%0.33%
Feb 202639.9%44.1%12.7%1.7%1.1%0.42%
Mar 202642.8%41.7%12.1%1.6%1.3%0.4%
Apr 202641.3%40.9%14.2%1.9%1.3%0.38%
May 202643.7%39.4%13.7%1.5%1.2%0.37%
Jun 202640.8%39.2%16.9%1.5%1.2%0.37%
Jul 202643%39.9%13.9%1.5%1.3%0.37%
Aug 202643.6%37.4%15.5%1.7%1.4%0.34%
Sep 2026——————

  1. 1.Herman Miller

    43.6%

    Held 1st. 1M estimated branded searches, +11% vs prior month. Share +0.6 points.

  2. 2.Razer

    37.4%

    Held 2nd. 885K estimated branded searches, +2.4% vs prior month. Share -2.5 points.

  3. 3.Secretlab

    15.5%

    Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +1.6 points.

  4. 4.DXRacer

    1.7%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  5. 5.AndaSeat

    1.4%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  6. 6.Noblechairs

    0.34%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Razer and its closest rivals

How has branded search demand for Razer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Razer worldwide fell from 1M to 885K.
  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming chair brands worldwide decreased from 42.6% to 37.4%.
  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming chair brands worldwide peaked at 44.1% in February 2026 and was lowest at 37.4% in August 2026.
  • Across the 11 months ending August 2026, Razer fell from 1st to 2nd among gaming chair brands worldwide.

How did search popularity change for gaming chair brands worldwide in August 2026?

  1. In August 2026, Secretlab gained estimated Share of Search among gaming chair brands worldwide, from 13.9% to 15.5%.

  2. In August 2026, Herman Miller gained estimated Share of Search among gaming chair brands worldwide, from 43% to 43.6%.

  3. In August 2026, Razer lost estimated Share of Search among gaming chair brands worldwide, from 39.9% to 37.4%.

  4. Estimated monthly branded searches for DXRacer worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Noblechairs worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Razer compete?

Razer is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Streaming webcam brands3rd of 517.4%Show ranking
Webcam brands3rd of 517.4%Show ranking
Computer mouse brands2nd of 520.2%Show ranking
Gaming mouse brands2nd of 521.5%Show ranking
Gaming headset brands2nd of 623.4%Show ranking
Gaming chair brands2nd of 637.4%Shown above

How is Razer measured?

Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • gaming mouse razer
  • razer
  • razer com
  • razer deathadder
  • razer gaming mouse
  • razer kiyo
  • razer mouse
  • razer webcam
  • webcam razer

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How the Brand Demand Index is measured

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