Insta360 vs Razer:Which is more popular by branded search?
In August 2026, Insta360 had more branded searches than Razer among webcam brands worldwide. Insta360 was estimated to have 2.1M branded searches compared to Razer’s 885K, and held a 40.9% Share of Search versus Razer’s 17.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Insta360 or Razer?
Compare brands that offer cameras for video calls and streaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Insta360, Razer. The figures are in the table below the chart.
View monthly share of search table
| Month | Insta360 | Logitech | Razer | Elgato | OBSBOT |
|---|---|---|---|---|---|
| Oct 2025 | 33% | 39.9% | 19.2% | 7.2% | 0.71% |
| Nov 2025 | 36% | 36% | 20.8% | 6.4% | 0.77% |
| Dec 2025 | 35.5% | 36.5% | 20.9% | 6.5% | 0.63% |
| Jan 2026 | 31.7% | 38.4% | 22.2% | 6.9% | 0.81% |
| Feb 2026 | 35.2% | 36.6% | 20.9% | 6.5% | 0.93% |
| Mar 2026 | 35.3% | 35.8% | 20.4% | 7.6% | 0.92% |
| Apr 2026 | 37.5% | 37% | 18.1% | 6.6% | 0.8% |
| May 2026 | 41.1% | 34% | 16.7% | 7.4% | 0.74% |
| Jun 2026 | 42% | 34.2% | 16.8% | 6.2% | 0.74% |
| Jul 2026 | 43.8% | 30.4% | 18.2% | 6.7% | 0.96% |
| Aug 2026 | 40.9% | 34.3% | 17.4% | 6.3% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Insta360 and Razer comparison changed over the last 12 months?
3 findings
- Insta360 was ahead of Razer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Insta360’s estimated Share of Search among webcam brands worldwide moved from 33% to 40.9%, and its estimated monthly branded searches moved from 1.8M to 2.1M.
- Across the 11 months ending August 2026, Razer’s estimated Share of Search among webcam brands worldwide moved from 19.2% to 17.4%, and its estimated monthly branded searches moved from 1M to 885K.
How did search popularity change for webcam brands worldwide in August 2026?
2 changes
In August 2026, Insta360 lost estimated Share of Search among webcam brands worldwide, from 43.8% to 40.9%.
In August 2026, Razer lost estimated Share of Search among webcam brands worldwide, from 18.2% to 17.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Insta360’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Insta360
9 branded search terms
- action camera insta360
- insta360
- insta360 ace pro
- insta360 action camera
- insta360 com
- insta360 link
- insta360 webcam
- insta360 x5
- webcam insta360
Razer
9 branded search terms
- gaming mouse razer
- razer
- razer com
- razer deathadder
- razer gaming mouse
- razer kiyo
- razer mouse
- razer webcam
- webcam razer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.