Brandwave

How popular isRazer?

In September 2026, people searched for Razer by name about 1.1 million times worldwide, a 17.4% decrease from the previous year. These searches made up 25.3% of all global mouse pad brand searches, placing Razer second out of five brands. When we asked both ChatGPT and Google AI Overviews about mouse pad brands, Razer appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Razer is the second most searched of 5 competitors and the second most recommended in AI answers.

  1. SteelSeriesShare of searches 50.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. RazerShare of searches 25.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. LogitechShare of searches 18.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. CorsairShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. GloriousShare of searches 0.11%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top mouse pad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Razer appeared in all five answers. Razer is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SteelSeries1st
  2. Razer2nd
  3. Logitech3rd
  4. Corsair4th
  5. Glorious–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SteelSeries5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Razer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Logitech4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corsair3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glorious0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mouse pad brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mouse pad brands compete with Razer?

Razer against mouse pad brands worldwide, by month

Share of searches by month for SteelSeries, Razer, Logitech, Corsair. The figures are in the table below the chart.

View monthly share of searches table
MonthSteelSeriesRazerLogitechCorsairGlorious
Oct 202547.8%25.4%21.5%5.2%0.17%
Nov 202551%25.5%18.7%4.5%0.22%
Dec 202550.4%25.4%18.6%5.5%0.18%
Jan 202650.1%24.2%20.5%5%0.16%
Feb 202652.8%22.9%19.4%4.7%0.12%
Mar 202649.3%28%18.1%4.4%0.14%
Apr 202648.1%32.1%15.8%3.8%0.15%
May 202653.1%25.1%17.4%4.2%0.13%
Jun 202653.1%25.1%17.4%4.2%0.11%
Jul 202655.3%24%16.6%4%0.1%
Aug 202653.4%23.8%17.5%5.2%0.13%
Sep 202650.5%25.3%18.5%5.5%0.11%

  1. 1.SteelSeries

    50.5%

    Held 1st. 40.3K estimated branded searches, -10.8% vs prior month. Share -2.9 points.

  2. 2.Razer

    25.3%

    Held 2nd. 20.2K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Logitech

    18.5%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Corsair

    5.5%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Glorious

    0.11%

    Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Razer, SteelSeries and 2 other brands sell other things too, so only their searches that name this product count here, like “razer gigantus”.

Compare popularity between Razer and its closest rivals

Every comparison with Razer

47 comparisons

How has branded search demand for Razer changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Razer worldwide fell from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Razer’s share of searches among mouse pad brands worldwide peaked at 32.1% in April 2026 and was lowest at 22.9% in February 2026.

How did search popularity change for mouse pad brands worldwide in September 2026?

4 changes

  1. In September 2026, Razer gained share of searches among mouse pad brands worldwide, from 23.8% to 25.3%.

  2. In September 2026, Logitech gained share of searches among mouse pad brands worldwide, from 17.5% to 18.5%.

  3. In September 2026, SteelSeries lost share of searches among mouse pad brands worldwide, from 53.4% to 50.5%.

  4. Estimated monthly branded searches for Glorious worldwide fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

How are Razer’s branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gaming mouse razer
  • razer
  • razer blade
  • razer computer mouse
  • razer deathadder
  • razer gaming chair
  • razer gaming headset
  • razer gaming laptop
  • razer gaming mouse
  • razer gigantus
  • razer headset stand
  • razer kishi
  • razer kiyo
  • razer laptop
  • razer mouse
  • razer mouse pad
  • razer notebook
  • razer stream controller
  • razer webcam
  • razer wireless headset
  • razer wireless keyboard
  • razer wireless mouse
  • razer wolverine
  • webcam razer

Do you work for Razer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Razer compete?

Razer is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands8th of 80.93%Show ranking
Game controller brands8th of 120.64%Show ranking
Gaming peripheral brands2nd of 622.8%Show ranking
Gaming headset brands7th of 70.31%Show ranking
Wireless headset brands6th of 90.52%Show ranking
Gaming mouse brands2nd of 724.7%Show ranking
Gaming chair brands5th of 72.4%Show ranking
Webcam brands5th of 52.4%Show ranking
Computer mouse brands2nd of 431.6%Show ranking
Headset stand brands6th of 90.13%Show ranking
Wireless keyboard brands5th of 73.1%Show ranking
Stream controllers6th of 71.7%Show ranking
Mouse pad brands2nd of 525.3%Shown above
Creator with pink hair and a pink jacket

Is Razer your brand?

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