Brandwave

How popular isSteelSeries?

In September 2026, people searched for SteelSeries by name about 533,000 times worldwide, a 16.2% decrease from the previous year. These searches made up 50.5% of all global mouse pad brand searches, placing SteelSeries first out of five brands. When we asked both ChatGPT and Google AI Overviews about mouse pad brands, SteelSeries appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

SteelSeries is the most searched of 5 competitors and the most recommended in AI answers.

  1. SteelSeriesShare of searches 50.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. RazerShare of searches 25.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. LogitechShare of searches 18.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. CorsairShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. GloriousShare of searches 0.11%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top mouse pad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SteelSeries appeared in all five answers. SteelSeries is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SteelSeries1st
  2. Razer2nd
  3. Logitech3rd
  4. Corsair4th
  5. Glorious–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SteelSeries5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Razer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Logitech4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corsair3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glorious0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mouse pad brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mouse pad brands compete with SteelSeries?

SteelSeries against mouse pad brands worldwide, by month

Share of searches by month for SteelSeries, Razer, Logitech, Corsair. The figures are in the table below the chart.

View monthly share of searches table
MonthSteelSeriesRazerLogitechCorsairGlorious
Oct 202547.8%25.4%21.5%5.2%0.17%
Nov 202551%25.5%18.7%4.5%0.22%
Dec 202550.4%25.4%18.6%5.5%0.18%
Jan 202650.1%24.2%20.5%5%0.16%
Feb 202652.8%22.9%19.4%4.7%0.12%
Mar 202649.3%28%18.1%4.4%0.14%
Apr 202648.1%32.1%15.8%3.8%0.15%
May 202653.1%25.1%17.4%4.2%0.13%
Jun 202653.1%25.1%17.4%4.2%0.11%
Jul 202655.3%24%16.6%4%0.1%
Aug 202653.4%23.8%17.5%5.2%0.13%
Sep 202650.5%25.3%18.5%5.5%0.11%

  1. 1.SteelSeries

    50.5%

    Held 1st. 40.3K estimated branded searches, -10.8% vs prior month. Share -2.9 points.

  2. 2.Razer

    25.3%

    Held 2nd. 20.2K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Logitech

    18.5%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Corsair

    5.5%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Glorious

    0.11%

    Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

SteelSeries, Razer and 2 other brands sell other things too, so only their searches that name this product count here, like “steelseries qck”.

Compare popularity between SteelSeries and its closest rivals

Every comparison with SteelSeries

16 comparisons

How has branded search demand for SteelSeries changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SteelSeries worldwide fell from 636K to 533K.
  • Across the 12 months ending September 2026, SteelSeries’ share of searches among mouse pad brands worldwide increased from 47.8% to 50.5%.
  • Across the 12 months ending September 2026, SteelSeries’ share of searches among mouse pad brands worldwide peaked at 55.3% in July 2026 and was lowest at 47.8% in October 2025.

How did search popularity change for mouse pad brands worldwide in September 2026?

4 changes

  1. In September 2026, Razer gained share of searches among mouse pad brands worldwide, from 23.8% to 25.3%.

  2. In September 2026, Logitech gained share of searches among mouse pad brands worldwide, from 17.5% to 18.5%.

  3. In September 2026, SteelSeries lost share of searches among mouse pad brands worldwide, from 53.4% to 50.5%.

  4. Estimated monthly branded searches for Glorious worldwide fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

How are SteelSeries’ branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using SteelSeries’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gaming mouse steelseries
  • steelseries
  • steelseries aerox
  • steelseries computer mouse
  • steelseries gaming mouse
  • steelseries headset stand
  • steelseries mouse
  • steelseries mouse pad
  • steelseries qck
  • steelseries wireless mouse

Do you work for SteelSeries? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does SteelSeries compete?

SteelSeries is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gaming peripheral brands4th of 615.2%Show ranking
Gaming headset brands2nd of 731.6%Show ranking
Wireless headset brands8th of 90.15%Show ranking
Gaming mouse brands3rd of 74.8%Show ranking
Computer mouse brands3rd of 46.3%Show ranking
Headset stand brands8th of 90.05%Show ranking
Mouse pad brands1st of 550.5%Shown above
Creator with pink hair and a pink jacket

Is SteelSeries your brand?

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