Brandwave

How popular isSteelSeries in search?

In August 2026, there were an estimated 555K branded searches for SteelSeries worldwide which held steady over the last 11 months. SteelSeries holds 14.7% estimated Share of Search among gaming headset brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Logitech46.1%
  2. Razer23.4%
  3. SteelSeries14.7%
  4. Turtle Beach8%
  5. HyperX6.5%
  6. Astro Gaming1.3%
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Which gaming headset brands compete with SteelSeries?

SteelSeries against gaming headset brands worldwide, by month

Share of Search by month for Logitech, Razer, SteelSeries, Turtle Beach, HyperX. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerSteelSeriesTurtle BeachHyperXAstro Gaming
Oct 202549.7%23.9%12.7%6.9%5.6%1.2%
Nov 202545.7%26.3%14.1%6.2%6.2%1.3%
Dec 202545.2%25.9%13.9%7.5%6.2%1.3%
Jan 202645.7%26.5%14.2%6.3%6.3%1.1%
Feb 202645.4%25.9%13.8%7.5%6.1%1.2%
Mar 202645.4%25.9%13.8%7.5%6.1%1.2%
Apr 202648.9%23.9%12.6%6.8%6.8%1.1%
May 202648.8%24%12.6%6.8%6.8%0.98%
Jun 202647.8%23.4%12.5%8.3%6.8%1.1%
Jul 202643.1%25.8%13.6%9%7.3%1.2%
Aug 202646.1%23.4%14.7%8%6.5%1.3%
Sep 2026——————

  1. 1.Logitech

    46.1%

    Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +3 points.

  2. 2.Razer

    23.4%

    Held 2nd. 885K estimated branded searches, +2.4% vs prior month. Share -2.4 points.

  3. 3.SteelSeries

    14.7%

    Held 3rd. 555K estimated branded searches, +22% vs prior month. Share +1.1 points.

  4. 4.Turtle Beach

    8%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.HyperX

    6.5%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Astro Gaming

    1.3%

    Held 6th. 48.6K estimated branded searches, +18% vs prior month. Share +0.1 points.

Compare search popularity between SteelSeries and its closest rivals

How has branded search demand for SteelSeries changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SteelSeries worldwide held steady, from 557K to 555K.
  • Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming headset brands worldwide increased from 12.7% to 14.7%.
  • Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming headset brands worldwide peaked at 14.7% in August 2026 and was lowest at 12.5% in June 2026.

How did search popularity change for gaming headset brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among gaming headset brands worldwide, from 43.1% to 46.1%.

  2. In August 2026, SteelSeries gained estimated Share of Search among gaming headset brands worldwide, from 13.6% to 14.7%.

  3. In August 2026, Razer lost estimated Share of Search among gaming headset brands worldwide, from 25.8% to 23.4%.

  4. In August 2026, Turtle Beach lost estimated Share of Search among gaming headset brands worldwide, from 9% to 8%.

  5. In August 2026, HyperX lost estimated Share of Search among gaming headset brands worldwide, from 7.3% to 6.5%.

Where does SteelSeries compete?

SteelSeries is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Computer mouse brands4th of 512.7%Show ranking
Gaming mouse brands4th of 513.5%Show ranking
Gaming headset brands3rd of 614.7%Shown above

How is SteelSeries measured?

Brandwave collects information about searches that people make online using SteelSeries’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • gaming mouse steelseries
  • steelseries
  • steelseries aerox
  • steelseries com

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