Brandwave

How popular isSteelSeries in search?

In September 2026, there were an estimated 455K branded searches for SteelSeries worldwide which is down 18.2% over the last 12 months. SteelSeries holds 11.6% estimated Share of Search among headset stand brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Logitech44%
  2. Corsair21.5%
  3. HyperX13.8%
  4. SteelSeries11.6%
  5. Jabra9.2%
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Which headset stand brands compete with SteelSeries?

SteelSeries against headset stand brands worldwide, by month

Share of Search by month for Logitech, Corsair, HyperX, SteelSeries, Jabra. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechCorsairHyperXSteelSeriesJabra
Oct 202546.5%19%12.8%12.4%9.3%
Nov 202542.7%20.5%15%13.5%8.3%
Dec 202543.2%20.8%15.3%13.7%7%
Jan 202642.1%24.4%12.9%13.3%7.3%
Feb 202643.3%20.5%13.7%13.5%9%
Mar 202641.6%23.8%13.1%12.9%8.6%
Apr 202644.6%21.5%13.1%11.6%9.2%
May 202644.8%21.8%13.3%11.7%8.4%
Jun 202644.2%21.8%13.9%11.7%8.4%
Jul 202639.8%23.5%15%12.6%9%
Aug 202643.2%21.1%13.5%13.9%8.4%
Sep 202644%21.5%13.8%11.6%9.2%

  1. 1.Logitech

    44%

    Held 1st. 1.7M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Corsair

    21.5%

    Held 2nd. 844K estimated branded searches, -0.08% vs prior month. Share +0.4 points.

  3. 3.HyperX

    13.8%

    Moved from 4th to 3rd. 541K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.SteelSeries

    11.6%

    Moved from 3rd to 4th. 455K estimated branded searches, -18% vs prior month. Share -2.3 points.

  5. 5.Jabra

    9.2%

    Held 5th. 360K estimated branded searches, +7.3% vs prior month. Share +0.8 points.

Compare search popularity between SteelSeries and its closest rivals

Every comparison with SteelSeries

How has branded search demand for SteelSeries changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for SteelSeries worldwide fell from 556K to 455K.
  • Across the 12 months ending September 2026, SteelSeries’ estimated Share of Search among headset stand brands worldwide decreased from 12.4% to 11.6%.
  • Across the 12 months ending September 2026, SteelSeries’ estimated Share of Search among headset stand brands worldwide peaked at 13.9% in August 2026 and was lowest at 11.6% in September 2026.

How did search popularity change for headset stand brands worldwide in September 2026?

  1. In September 2026, Logitech gained estimated Share of Search among headset stand brands worldwide, from 43.2% to 44%.

  2. In September 2026, Jabra gained estimated Share of Search among headset stand brands worldwide, from 8.4% to 9.2%.

  3. In September 2026, SteelSeries lost estimated Share of Search among headset stand brands worldwide, from 13.9% to 11.6%.

  4. In September 2026, HyperX rose from 4th to 3rd among headset stand brands worldwide.

Where does SteelSeries compete?

SteelSeries is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wireless headset brands5th of 78.8%Show ranking
Gaming peripheral brands5th of 69.5%Show ranking
Computer mouse brands4th of 510.6%Show ranking
Gaming mouse brands4th of 511.5%Show ranking
Gaming headset brands4th of 611.5%Show ranking
Headset stand brands4th of 511.6%Shown above
Wireless mouse brands3rd of 321%Show ranking

How is SteelSeries measured?

Brandwave collects information about searches that people make online using SteelSeries’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • gaming mouse steelseries
  • steelseries
  • steelseries aerox

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