SteelSeries vs Zowie:Which is searched more?
In September 2026, SteelSeries had more branded searches than Zowie among gaming mouse brands worldwide. SteelSeries had about 455,000 branded searches, while Zowie had 60,500. SteelSeries made up 11.2% of all gaming mouse brand searches we track, and Zowie accounted for 1.5%. These are worldwide searches for English-language branded terms.
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Is SteelSeries or Zowie more popular in search?
Compare brands that offer computer mice for gaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for SteelSeries, Zowie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Logitech | Razer | Corsair | SteelSeries | Glorious | Zowie | Pulsar Gaming Gears |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 22.1% | 18.1% | 11.8% | 1.9% | 1.3% | 0.55% |
| Nov 2025 | 40.2% | 23.7% | 19.3% | 12.7% | 2.1% | 1.4% | 0.59% |
| Dec 2025 | 40.2% | 23.7% | 19.4% | 12.8% | 2.1% | 1.4% | 0.5% |
| Jan 2026 | 38.8% | 22.8% | 22.4% | 12.2% | 2% | 1.3% | 0.48% |
| Feb 2026 | 40.5% | 23.5% | 19.2% | 12.6% | 2% | 1.7% | 0.58% |
| Mar 2026 | 39.1% | 22.6% | 22.3% | 12.1% | 2% | 1.3% | 0.56% |
| Apr 2026 | 43.1% | 20.9% | 20.8% | 11.2% | 1.8% | 1.5% | 0.64% |
| May 2026 | 42.8% | 21.3% | 20.8% | 11.2% | 1.8% | 1.5% | 0.64% |
| Jun 2026 | 42.5% | 21% | 20.9% | 11.3% | 1.8% | 1.8% | 0.64% |
| Jul 2026 | 38.2% | 22.9% | 22.5% | 12.1% | 2% | 1.6% | 0.71% |
| Aug 2026 | 41.3% | 21.1% | 20.2% | 13.3% | 2.2% | 1.4% | 0.62% |
| Sep 2026 | 42.6% | 21.5% | 20.8% | 11.2% | 1.8% | 1.5% | 0.54% |
How has the SteelSeries and Zowie comparison changed over the last 12 months?
3 findings
- SteelSeries was ahead of Zowie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SteelSeries’ share of searches among gaming mouse brands worldwide moved from 11.8% to 11.2%, and its estimated monthly branded searches moved from 556K to 455K.
- Across the 12 months ending September 2026, Zowie’s share of searches among gaming mouse brands worldwide moved from 1.3% to 1.5%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for gaming mouse brands worldwide in September 2026?
1 change
In September 2026, SteelSeries lost share of searches among gaming mouse brands worldwide, from 13.3% to 11.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using SteelSeries’ and Zowie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SteelSeries
3 branded search terms
- gaming mouse steelseries
- steelseries
- steelseries aerox
Zowie
1 branded search term
- zowie
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