Brandwave

How popular isZowie?

In September 2026, people searched for Zowie by name about 60,500 times worldwide, about the same as the previous year. These searches made up 1.5% of all global gaming mouse brand searches, placing Zowie sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about gaming mouse brands, Zowie appeared in three of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Zowie is the sixth most searched of 7 competitors and the third most recommended in AI answers.

  1. LogitechShare of searches 42.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. RazerShare of searches 21.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. CorsairShare of searches 20.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  4. SteelSeriesShare of searches 11.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. ZowieShare of searches 1.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top gaming mouse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Zowie was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Zowie is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Razer2nd
  3. Zowie3rd
  4. SteelSeries4th
  5. Pulsar Gaming Gears5th
  6. Corsair6th
  7. Glorious7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Razer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zowie3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SteelSeries2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pulsar Gaming Gears2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Corsair1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Glorious1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about gaming mouse brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which gaming mouse brands compete with Zowie?

Zowie against gaming mouse brands worldwide, by month

Share of searches by month for Logitech, Razer, Corsair, SteelSeries, Zowie. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechRazerCorsairSteelSeriesGloriousZowiePulsar Gaming Gears
Oct 202544.3%22.1%18.1%11.8%1.9%1.3%0.55%
Nov 202540.2%23.7%19.3%12.7%2.1%1.4%0.59%
Dec 202540.2%23.7%19.4%12.8%2.1%1.4%0.5%
Jan 202638.8%22.8%22.4%12.2%2%1.3%0.48%
Feb 202640.5%23.5%19.2%12.6%2%1.7%0.58%
Mar 202639.1%22.6%22.3%12.1%2%1.3%0.56%
Apr 202643.1%20.9%20.8%11.2%1.8%1.5%0.64%
May 202642.8%21.3%20.8%11.2%1.8%1.5%0.64%
Jun 202642.5%21%20.9%11.3%1.8%1.8%0.64%
Jul 202638.2%22.9%22.5%12.1%2%1.6%0.71%
Aug 202641.3%21.1%20.2%13.3%2.2%1.4%0.62%
Sep 202642.6%21.5%20.8%11.2%1.8%1.5%0.54%

  1. 1.Logitech

    42.6%

    Held 1st. 1.7M estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Razer

    21.5%

    Held 2nd. 870K estimated branded searches, -1.4% vs prior month. Share +0.4 points.

  3. 3.Corsair

    20.8%

    Held 3rd. 844K estimated branded searches, -0.08% vs prior month. Share +0.6 points.

  4. 4.SteelSeries

    11.2%

    Held 4th. 455K estimated branded searches, -18% vs prior month. Share -2 points.

  5. 5.Glorious

    1.8%

    Held 5th. 74K estimated branded searches, -18% vs prior month. Share -0.3 points.

  6. 6.Zowie

    1.5%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Pulsar Gaming Gears

    0.54%

    Held 7th. 21.7K estimated branded searches, -15.9% vs prior month. Share -0.1 points.

Compare popularity between Zowie and its closest rivals

Every comparison with Zowie

6 comparisons

How has branded search demand for Zowie changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zowie worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Zowie’s share of searches among gaming mouse brands worldwide held steady, from 1.3% to 1.5%.

How did search popularity change for gaming mouse brands worldwide in September 2026?

6 changes

  1. In September 2026, Logitech gained share of searches among gaming mouse brands worldwide, from 41.3% to 42.6%.

  2. In September 2026, Corsair gained share of searches among gaming mouse brands worldwide, from 20.2% to 20.8%.

  3. In September 2026, SteelSeries lost share of searches among gaming mouse brands worldwide, from 13.3% to 11.2%.

  4. Estimated monthly branded searches for Glorious worldwide fell 18.3% over 12 measured months, from 90.5K to 74K in September 2026.

  5. Estimated monthly branded searches for Razer worldwide fell 16.6% over 12 measured months, from 1M to 870K in September 2026.

  6. Estimated monthly branded searches for Pulsar Gaming Gears worldwide fell 15.9% over 12 measured months, from 25.8K to 21.7K in September 2026.

How are Zowie’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Zowie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zowie

How the Brand Demand Index is measured

Who owns Zowie?

Zowie is owned by BenQ. Brandwave also tracks BenQ, owned by the same company, worldwide.

Do you work for Zowie? To request corrections or removal please contact us via our support page and we will be happy to assist.

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